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Millennial Money Chatter: A Guide to Millennial Financial Discourse
Friday, October 14, 2016 6:35 AM

Understanding millennials' attitudes surrounding finances is important for credit unions to develop effective programs for engagement. New research from Filene combines online ethnography to gain a better understanding of millennial financial discourse, and in particular, student debt.

This research helps credit unions navigate millennial mindsets by providing a look into the online world of financial discourse, where "money chatter" is wrought with emotions. Credit unions will find that this research helps them navigate in a positive direction when reaching out to their millennial consumers.

Review the executive summary here.