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Hosted by: Marketing & Business Development Council
How effective are you in preparing a marketing plan and budget? This webinar will help you match dollars to strategy so you can prepare a killer marketing plan and stick with it all year. Kelly McDonald is the owner of McDonald Marketing and has over 20 years of agency experience. She has worked with brands like Toyota, State Farm, Nike, and Sherwin-Williams. She is the author of two books "How to Market to People Not Like You" and "Crafting the Customer Experience for People Not Like You.”
Original Air Date: November 13, 2013
For questions about this webinar, please contact Emily Moreno at firstname.lastname@example.org or 800-442-5762 ext. 6483.