Workshop

Cristi Eschler-Freudenrich

I-Spy: Using Structured Play to Generate Solutions for Business  
Cristi Eschler-Freudenrich, Oral Roberts University

(Limited to 35 people – first-come basis)

Using structured "play" techniques, this workshop will help you overcome challenges and leverage opportunities important to you and your organization. An introduction to Schema Theory lays the groundwork for building solution sets. Come ready to roll up your sleeves (literally) and tag in!

Key Takeaways

  • Develop a team and solo strategies for ideation in your organization
  • Define your biggest challenge or opportunity, really
  • Learn three brainstorming techniques through structured play
  • Generate ideas to test, starting tomorrow

Knowledge level: Basic
Pre-requisites: None
No advance preparation is required
CPE Field of Study: Communications and Marketing – Non-technical

About Cristi Eschler-Freudenrich

Cristi Eschler-Freudenrich, ABD, is an assistant professor of advertising at Oral Roberts University in Tulsa, Oklahoma. Cristi’s 20-plus years in consumer goods and services marketing has helped organizations meet and exceed their business goals. She has worked on behalf of major-national brands including 7-Eleven, Dr Pepper/7-Up, Chobani, McDonald’s, among others. She earned her B.S. and M.S. degrees from Oklahoma State University and is completing her doctoral work at Regent University in Virginia Beach. Her favorite course to teach is Communication Research where good information answers the “whys?” and “what ifs?” for growing companies and brands.

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