Opening General Session

Rebuilding the Brand: How Harley-Davidson Became King of the Road
Clyde Fessler, Former VP of Business Development & Director of Marketing for Harley-Davidson Motor Company

General Session

Let’s Talk Money Habitude$
Courtney Moran, Cornerstone Credit Union Foundation

General Session

Feel the Difference: Cornerstone’s Efforts to Grow Consumer Credit Union Awareness and Membership
Frank Guerra, GDC

General Session

When Word-of-Mouth Means Counting Tweets: How to Become an I-Credit Union
Jackson Hataway, Strategic Arts & Sciences

Closing General Session

Future Trends & Innovations
Loren Hudziak, Google

Open Space Technology (OST)

Facilitated by Kerri Smith, CU Exceed

TEAR IT UP!

Facilitated by Kerri Smith, CU Exceed

Panel Members:
Alaine LaBauve, President/Owner, LaBauve Advertising & Marketing
Frank Guerra, Founder/CEO, GDC Marketing & Ideation
Terry Young, Director of Marketing & Public Relations, Catalyst Corporate FCU

Breakout Session #1

Building a Winning Marketing Plan
Amanda McMeans, TwoScore

Breakout Session #2

10 Ways to Improve Your Business Development
Hilary Reed, Empower Strategic Solutions

Breakout Session #3

Staying Current with Creative & Brand Message Trends
Tara Street, Braid Creative

Breakout Session #4

Are My Marketing Efforts Successful?
Amanda McMeans, TwoScore

Breakout Session #5

The Digital Leadership Test
Dave DeFazio, Catalyst Corporate FCU

Breakout Session #6

Managing Your Media Dollars in a Constantly Fragmenting Landscape
Holly Arter, Braid Creative