Opening General Session

How to be Proactive in a Reactive World: The Ultimate Attitude Adjustment
Rory Aplanalp, Aplanalp Associates, Inc.

General Session

Media Consumption Trends in America
Holly Arter, Braid Consulting

General Session

Changing Demographics & How This Affects Your Business, Today & Tomorrow
Kenja Purkey, The People’s FCU

General Session

Deciphering Big Data to Create Incredible Member Journeys
Sundeep Kapur, Digital Credence, Inc.

Closing General Session

The Punch Heard Around the World
Johnny Quinn, U.S. Olympian

Power Hour Sessions

Leverage Seasonal Consumer Behavior for Best Results
Writing for the Media
Marketing Budget Hacks
Community Involvement & Special Events
Ten Essentials Every Marketing Department Needs
ABC's of Marketing Analytics
Why You Should Be on Social Media

Generating Ideas Workshop

Innovation: How to Make it Happen for You and Your Credit Union
Andrew Boynton, Carroll School of Management, Boston College

Breakout Session #1

Breaking Through the Clutter with Traditional & Digital Advertising
Sara Pomish, Duffey Petrosky

Breakout Session #2

Authentic Brands: A Powerful Approach to Increase and Sustain Loyalty
Frank Allgood,

Breakout Session #3

How NASA Manages Strategic Partnerships for a Win-Win
Yolanda Marshall, NASA/Johnson Space Center

Breakout Session #4

Millennials are Old News, Let’s Talk About GenZ
Sara Pomish, Duffey Petrosky

Breakout Session #5

Using Online Video for Sales and Lead Generation
Frank Allgood,

Breakout Session #6

Magic Crystals & Pixie Dust: Perfecting Your Business Development Strategy
Sundeep Kapur, Digital Credence, Inc.

Deep Yoga by the Lake

Relax, Revive, Rejuvenate
Instructed by Sundeep Kapur