Where the Wind Comes Sweeping Down the Plains: A Case Study in Crisis Communications
Matt Stratton, Tinker FCU
When an EF-5 tornado hit Moore, OK on May 20, 2013 it destroyed one of Tinker Federal Credit Union’s branches. This case study examines how one team put a hypothetical disaster communications plan into action during a real-world disaster and immediately began a two-way communication with credit union members and the news media. We discuss the roles of social media and data management as essential parts of a modern crisis communications strategy. The session leader, Matthew Stratton, brings a unique perspective to the topic, having managed communications for two major credit union disasters during his career. In 1995 he stepped in to lead the communications efforts on behalf of Federal Employees Credit Union when it was destroyed in the Murrah Building bombing in Oklahoma City.
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