Breakout Session #6

Shana Sistek

Reaching the Active, Distracted Consumer
Shana M. Sistek, GSTV, CU Solutions Group

In today’s ever-changing media landscape, consumers are more distracted than ever before. With thousands of advertisers trying to reach customers through online, mobile devices, TV, and digital out-of-home, how do you make your credit union stand out? We will discuss the ways consumers are distracted, how to combat the interruptions, and solutions that you can put into effect in your marketing mix.

Key Takeaways

  •  What are the distractors?
  • How can you make you credit union stand out.
  • How to combat interruptions.
  • Marketing mix solutions

Knowledge level: Basic
Pre-requisites: None
No advance preparation is required
CPE Field of Study: Communications & Marketing – Non-Technical

About Shana M. Sistek

With almost 20 years of marketing, product launch and sales experience, Shana Sistek brings a unique blend of insight into credit union marketing. In her current position as a National Business Consultant for Gas Station TV at  CU Solutions Group she works with credit unions across the country to create impactful campaigns on the largest and most sophisticated national video network reaching active consumers. She started out her career in marketing, launching Red Bull Energy Drink in her home state of MI and several other markets across the county. She moved into the FI world at Cardlytics Inc., launching a revolutionary mobile banking retail advertising media in NYC, Detroit and Dallas, and then managing the relationships with Cardlytics’ FI partners across the county. That venture provided the first opportunity to partner with credit unions and helped mold Shana’s passion about the credit union movement and education on the credit union difference.

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