Breakout Session #6

Sundeep Kapur

Magic Crystals & Pixie Dust: Perfecting Your Business Development Strategy
Sundeep Kapur, Digital Credence, Inc.

Given an opportunity, credit unions can make a significant impact for those we serve. We just have to tell our story. What is your story? How do you share your story? How successful are you in your storytelling?

Join me for an engaging discussion on how we can tell the perfect story to truly enhance our business development. This story comes to you with a lot of practice – it includes feedback from more than a dozen credit unions, personal presentations made to over 100 groups, and some remarkable success.

You be the SEG, the community, the audience and I will pitch my credit union story to you. I promise to keep you engaged, evoke a lot of thought, and even leave you with many ideas, magic crystals, and pixie dust that you can use to enhance your own business development strategy.

About Sundeep Kapur

Sundeep Kapur has been helping brands define their OMNI-channel marketing strategies. What is OMNI-channel? It allows your consumer the opportunity to be served on the channel of their choice with relevance, personalization, and a comprehensive security.

He has had the opportunity to help many financial institutions create and execute a successful digital strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – reduced cost, security, and driving revenue - all towards improving lifetime member value.

Sundeep is an industry recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. In addition to direct work with clients, he writes articles for magazines, is a frequent presenter at NAFCU, teaches yoga, and is invited to speak at a number of financial conferences.

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