Breakout Session #5

Frank Allgood

Using Online Video for Sales and Lead Generation
Frank Allgood, yourmarketing.co

People do business with people – not companies. YouTube has become the world’s second largest search engine behind Google. Short format videos give organizations the closest thing to talking to someone face-to-face. In addition to product promotions, forward thinking credit unions are using video to convey culture, personality and expertise.

In this presentation, Frank:

  • Presents different types of videos to attract, inspire and engage.
  • Discusses different audiences, such as members, employees and prospects.
  • Provides best practices for producing videos.

About Frank Allgood

Francis “Frank” Allgood has more than 15 years of experience in every facet of public information and marketing communications. He has a proven ability to plan, problem solve, prioritize projects and manage personnel in a time-sensitive, fast-paced environment.

After a short period with the Easley Progress, including a first place honor by the South Carolina Press Association, Francis joined GSA Business in 2000. He successfully led a struggling media company into a brand the business community came to know and respect.

In 2003, he was named South Carolina Small Business Administration’s Journalist of the Year. Under his strategy, company sales grew threefold from 2002 to 2007, ultimately making the business attractive for acquisition in 2008.

Before joining YMC, Francis served as the central point-of-contact for another Greenville based marketing firm. There he directed, planned and managed comprehensive marketing.

View All Sessions