Breakout Session #5

Stephen Happel

Marketing and the Economy
Dr. Stephen Happel, Arizona State University

Join Dr. Stephen Happel for an overview of the current U.S. economy at the national and state levels.

Key Takeaways 

  • Different generations: group discussion of key attributes of the generations and other major demographic trends of importance to the participants.
  • Feedback from the group on the most critical spending behavior affecting credit unions.
  • Understand why marketing is critical for a credit union's success in a competitive environment. 
  • Group discussion on target audiences: costs and benefits of member surveys, use of participation groups, the importance of stressing the quality of life and the local community.
  • Group discussion on participants' use of different marketing approaches to reach influencers, decision makers, and leaders of today and tomorrow; sponsored InMail, dynamic ads, display ads, text ads.
  • Learn what may be in store over the next decade, based on participants’ insights and emerging marketing trends. 

Knowledge level: Basic
Pre-requisites: None
No advance preparation is required
CPE Field of Study: Communications & Marketing – Non-technical

About Dr. Stephen Happel 

Dr. Stephen Happel is a noted commentator on the U.S. economy. He is an Emeritus Professor of Economics at the Arizona State University W.P. Carey School of Business, where he started teaching in 1975. He received a B.A. in mathematics and economics from the University of Missouri in 1969, an M.A. from Duke in 1972, and a Ph.D. in economics from Duke in 1976. Happel’s teaching awards include the Burlington Northern Award, the ASU Distinguished Teaching Award, and Arizona Professor of the Year as selected by the Council for the Advancement and Support of Education. He speaks throughout the U.S. on Federal Reserve policy, current tax and spending proposals by White House and Congress, and demographic patterns to consider where the U.S. economy may go next.

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