Breakout Session #4

Michael Tasner

Your Path to More Members Using Guerilla Marketing
Michael Tasner, No Joke Marketing

Finding just the right marketing process for your credit union can be critical to your survival. That's what you are looking for, right; the solutions that will quite simply add money to the bottom line and more members to your credit union.

Michael Tasner understands that. As the former Chief Marketing Officer for Guerrilla Marketing International, Michael has been personally trained by the father of Guerrilla Marketing himself, Jay Conrad Levinson. While Michael didn’t coin the phrase “Guerrilla Marketing,” he has his hands in all aspects of the brand and the company and can train you to think like Guerrillas.

This knowledge of Guerrilla Marketing will move your credit union forward in a way that is priceless. Guerrilla Marketing utilizes your time, energy and imagination rather than money to produce better results in your marketing. It’s lowcost and highimpact. At the end of the day Guerrillas don’t count up traffic or leads, they count up dollars and new members.

Michael will teach you how to implement Guerrilla techniques in your credit union – techniques he has used to build six other companies from scratch. He will speak from experiences and give lots of fun stories along the way.

During this workshopstyle presentation, Michael will focus on how to create more dollars and members through lowcost marketing, including:

  • Identifying which of the top Guerrilla Marketing weapons cater specifically to your credit union.
  • Developing a simple six sentence marketing plan that is short, effective, and cuts to the heart of your marketing needs.
  • Demonstrating the exact marketing template to use, grade, and make changes to during your twelve month marketing calendar – the same technique that Michael uses with his fortune 500 clients and other credit unions.
  • Uncovering the three most common marketing mistakes that, when fixed, will grow your credit union instantly.
  • Discussing the current trends in marketing and exactly how to capitalize on them for maximum impact.

This dynamic presentation revolves around actionable information that you can apply and implement in as little as 24 hours leading to instant increases to your bottom line. No fluff, no theory – just solid information that is backed by 25+ years of testing across thousands of different industries and business sizes. And the best part? Guerrilla Marketing works 100% of the time when deployed correctly and will work for your credit union too. Michael Tasner will show you how to make sure your missile never misses the mark.

About Michael Tasner

An avid entrepreneur, speaker, author, investor, and charity proponent, Michael Tasner is fully dedicated to helping people achieve their dreams in life and goals in business. At 28, Michael has already written several books and started six businesses. Having since sold four of the latter, Mike founded Taz Solutions, Inc, in 2000, and has built it to be a leading web marketing firm with more than 100 employees involved in all areas of online/Internet strategy, marketing and design.

Michael is not your average business owner. He specializes in thinking outside of the box and ahead to the future. He is the author of Marketing in the Moment, which is a complete, no-fluff, desk reference for the future of online marketing: Web 3.0. It is the first book of its kind. Michael brings a wealth of experience to the table as an expert within the Internet marketing and business development space. His true specialty is his mastery of the Internet as a complete tool to both grow new businesses and help them to thrive in this very crowded playing field. He is also the Chief Marketing Officer of Guerrilla Marketing International, a certified Guerrilla Marketing Master Trainer and key advisor to several Internet businesses. He has consulted on online marketing with nine Fortune® 1000 companies.

In addition to his passion for the Internet as a business and social tool, Michael is strongly committed to charity - serving on several boards, while helping others in the fields of business, entrepreneurship and children's charities including Make A Wish, St. Jude's, and Women and Children's Hospital. With this very active business life, Michael still manages to happily make plenty of time for his personal life as a married man with twin boys and baby daughter.  When not working, his interests include travel, outdoor sports, and activities with his family.

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