Breakout Session #3

Amy Yi

Buying and Measuring Effectiveness of Social Media Advertising
Amy Yi, Monarch Marketing Group LLC

How powerful is social media at delivering your message, and how can you capitalize on this massive audience in the most effective way? Learn how a solid social media following is not always enough to grow revenue. Layering paid social into the equation can greatly increase your bottom line and lead to higher social engagement. Each social media platform offers differing strengths, and ad format is crucial to properly engage these unique audiences. Get the most out of your ad dollars by including social media advertising in the most effective and efficient way possible.

Key Takeaways

  • How to get the most out of your ad dollars on social media
  • How to use social media to your advantage
  • Why you need to be on social media

Knowledge level: Basic          
Pre-requisites: None  
No advance preparation is required
CPE Field of Study: Communications & Marketing – Non-technical

About Amy Yi

Amy Yi is the vice president and media director of Monarch Marketing Group in Oklahoma City. She oversees planning, placement, and account services for a wide array of clients, including Communication Federal Credit Union, Freddy’s Frozen Custard & Steakburgers, Oklahoma City Zoo, Atwoods Ranch and Home, and Science Museum Oklahoma. For nearly 18 years, Yi has been involved in advertising for national and local clientele. Her award-winning experience includes media and promotional planning in all mediums, as well as account servicing and management. Yi is a graduate of the University of Central Oklahoma.

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