Breakout Session #3

Yolanda Marshall

How NASA Manages Strategic Partnerships for a Win-Win
Yolanda Marshall, NASA/Johnson Space Center

Business development is about building relationships. Yolanda Marshall, Manager of Strategic Partnerships with NASA/JSC, provides you with insight into how JSC has implemented partnerships, the economic value of NASA, and specific examples of the relationship in the Greater Houston Region. Yolanda shares how she pursues strategic opportunities by cultivating partnerships and identifying new markets to create long-term value for NASA/JSC. Learn strategies and resources that you can implement at your credit union to continue to build strong relations in your communities, and develop and implement growth for your credit union.

About Yolanda Marshall

Yolanda Y Marshall is Manager, Strategic Partnerships and Communication for Exploration Integration and Science Directorate at NASA/Johnson Space Center.

Since 2012, Yolanda has supported the partnerships initiatives at Johnson Space Center.  Responsible for the development of strategies for partnerships that aligns with the center’s focus:  advancement of technology needs through collaboration, the transfer of technology from NASA to industry/academia and from industry/academia to NASA, and build sustainable relationships for the future.  Utilizing business experience from such companies as Science Applications International Corporation (SAIC), recognizing the potential of mutual beneficial collaboration has proven beneficial to JSC and NASA.

Within the period of strategic partnerships, numerous agreements have been accomplished including the relationship with BayTech to help expedite access to the JSC excess capacity facilities by industries and Houston Airport System Space Port to assist them in a safe and mission success effort.  JSC maintains a long-standing relationship with BAHEP and have improved relationships with Houston organizations (e.g. HoustonFirst) as evident in the initiation of SpaceCom event to bring various industries together to network and develop partnerships.  Today, JSC has entered into agreements with the academia, medical industry, energy and oil and gas industry, transportation, and consortiums (e.g., Houston Technology Center and the Technology Collaboration Center.)

Yolanda received her BS in Biomedical Engineering from Texas A&M.  Taken many courses from various institutes (e.g., MIT, Harvard, Penn, Rice) in the area of strategy and alliances.

She must work every school science fair her time will permit regardless of ages. She is the grandmother of one beautiful little girl named Ariana who in kindergarten wrote, “If I could be an astronaut, I would be the first girl to go to the moon”.

View All Sessions