Breakout Session #2

Frank Allgood

Authentic Brands: A Powerful Approach to Increase and Sustain Loyalty
Frank Allgood, yourmarketing.co

Most credit unions speak a good relationship game. Naturally, we want to serve our members. We have the best of intentions, and yet, we find ourselves plagued by faceless commerce – missing out on golden loyalty opportunities.

In this presentation, Frank:

  • Shares secrets to turn members into loyal advocates.
  • Teaches how to build and tell an authentic brand story.
  • Gives voice to the significant rise of employer branding.

About Frank Allgood

Francis “Frank” Allgood has more than 15 years of experience in every facet of public information and marketing communications. He has a proven ability to plan, problem solve, prioritize projects and manage personnel in a time-sensitive, fast-paced environment.

After a short period with the Easley Progress, including a first place honor by the South Carolina Press Association, Francis joined GSA Business in 2000. He successfully led a struggling media company into a brand the business community came to know and respect.

In 2003, he was named South Carolina Small Business Administration’s Journalist of the Year. Under his strategy, company sales grew threefold from 2002 to 2007, ultimately making the business attractive for acquisition in 2008.

Before joining YMC, Francis served as the central point-of-contact for another Greenville based marketing firm. There he directed, planned and managed comprehensive marketing, advertising, public relations and branding strategies for various clients including several community banks.

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