Breakout Session #1

Jim Kasch

From Marketing to the C-Suite: A Roadmap for Your Success
Jim Kasch, USF FCU

Most professionals who become CEOs of credit unions do so through one of the more traditional disciplines, like finance or operations. As the industry matures and gains its footing in the age of the Millennial, opportunities will arise for marketing professionals – those who arguably know the members better than anyone else in the credit union – to take the reins. Are you ready to grab the opportunity when it’s presented to you? Jim Kasch rose from the marketing department into leadership, and was selected by Darden Restaurants (Olive Garden, Longhorn Steakhouse, et al) to be the CEO of its start-up credit union in 2010. In this session, Jim defines the skills and traits most boards are seeking, help you recognize your own gaps in skills, and to develop a personal roadmap for you to become the Chief Executive Officer.

About Jim Kasch

Jim has more than twenty years business experience, most of which with credit unions.  His roles range from teller to CEO. He spent more than ten years with Partners Federal Credit Union (formerly Vista FCU) which serves The Walt Disney Company, where he led marketing, business development, sales, and strategic alliances. 

He is currently the Senior Vice President/Chief Sales Officer for USF Federal Credit Union, a $480 million institution in Tampa, Florida.  Jim joined the USF Federal Credit Union team after Darden Employees Federal Credit Union merged into the larger institution.  USF FCU continues to serve both Darden and Red Lobster under unique private label operations.

In 2010, Jim was hired to be the Chief Executive Officer for Darden Employees Federal Credit Union (DCU), chartered to serve the more than 200,000 employees of Darden Restaurants, Inc. In six months, he and his team built a primarily virtual delivery credit union offering a full suite of products and services.  Since its launch, DCU has more than tripled its asset base, grown 6 times in loan balances, quadrupled income, and grown seven times in members served.

DCU’s unique business model extends to its robust relationship with its sponsor which positions the credit union as a business partner rather than only a service or benefit to employees.  Nearly 90% of Darden employees are Gen X or Gen Y, making DCU’s field of membership one of the youngest and largest in the country.

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