Power Hour #4

Kenia Calderon Ceron

Marketing to the Hispanic Market
Kenia Calderon Ceron, Coopera

Take full advantage of your conference experience. Join one of our open-space power hour sessions for a quick-paced, informative session designed to share best practices and bring real-life marketing and business development experiences to the table. Hear from seasoned marketers and business development professionals as they discuss challenges, pain points, and opportunities facing their credit union. Choose the best session for you, and prepare to power up! 

The Hispanic market is one of the largest, fastest-growing, youngest, and most financially untapped markets in the U.S. How is your credit union capturing the Hispanic market opportunity? Hispanic consumers continue to over-index in various areas of the digital space and technology. They spend more time listening to the radio each week than non-Hispanics, are heavy users of social media, and are ready to see, hear, and buy what you have to offer. 
 
Key Takeaways
  • How to reach and better serve the Hispanic market
  • What non-credit unions are doing well to connect with Hispanic consumers
  • Practical ways to enhance your current marketing strategies to better connect with existing Hispanic members
  • Effective business development and outreach strategies to make your brand stand out to Hispanic consumers  

No CPEs will be awarded for Power Hours.

About Kenia Calderon Ceron

Kenia Calderon Ceron is Coopera’s Client Relationship Consultant. She works closely with the client relations team to assist client organizations in implementing Hispanic growth strategies. She was named a 2017 Woman to Watch by Credit Union Times and in 2016 she was named an Iowa International Center Passport to Prosperity Honoree. A native of El Salvador, Kenia has been a tireless advocate for Latinos, for the undocumented community and those with DACA status (Deferred Action for Childhood Arrivals, also known as Dreamers). Kenia’s advocacy work has garnered substantial local and national media attention. In 2015 she was named one of the “15 people to Watch in 2015” by the Des Moines Register. She currently serves on the board of directors for the Hispanic Educational Resources, the Des Moines Social Club and the Refugee and Immigrant Advisory Sub-committee for the city of Des Moines.

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