Power Hour #4

Miriam De Dios Woodward

Marketing to the Hispanic Market
Miriam De Dios Woodward, Coopera

Take full advantage of your conference experience. Join one of our open-space power hour sessions for a quick-paced, informative session designed to share best practices and bring real-life marketing and business development experiences to the table. Hear from seasoned marketers and business development professionals as they discuss challenges, pain points, and opportunities facing their credit union. Choose the best session for you, and prepare to power up! 

The Hispanic market is one of the largest, fastest-growing, youngest, and most financially untapped markets in the U.S. How is your credit union capturing the Hispanic market opportunity? Hispanic consumers continue to over-index in various areas of the digital space and technology. They spend more time listening to the radio each week than non-Hispanics, are heavy users of social media, and are ready to see, hear, and buy what you have to offer. 
Key Takeaways
  • How to reach and better serve the Hispanic market
  • What non-credit unions are doing well to connect with Hispanic consumers
  • Practical ways to enhance your current marketing strategies to better connect with existing Hispanic members
  • Effective business development and outreach strategies to make your brand stand out to Hispanic consumers  

No CPEs will be awarded for Power Hours.

About Miriam De Dios Woodward

Miriam De Dios Woodward is CEO of Coopera and SVP of Affiliates Management Company. She has significant experience in the financial services industry. She was named a 2016 Woman to Watch by Credit Union Times and 2015 Latino Business Person of the Year by the League of United Latin American Citizens (LULAC) of Iowa. She is a 2012 recipient of the World Council of Credit Union’s Young Credit Union People Program award, a member of the World Council of Credit Union’s Global Women’s Leadership Network, an advisory member of Filene’s Reaching Minority Households Incubator, and a former board member of the Network of Latino Credit Unions and Professionals. Woodward earned her Bachelor’s with honors from Iowa State University and her Executive MBA from the University of Iowa. She is also a graduate of the Harvard Business School’s Leading Change and Organizational Renewal executive education program.

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