General Session

Roberta MacDonald

Marketing Your Coop Advantage
Roberta MacDonald, SVP Marketing, Cabot Creamery Cooperatives

What can credit unions do to feature their cooperative advantage among members and communities? Quick lessons from the farm families of Cabot Creamery, makers of the World’s Best Cheddar. For those charged with marketing and public relations – promotions that make a real difference.

About Roberta MacDonald

Roberta MacDonald is nearing 40 years of consumer product and trade marketing experience, the last 25 of which she has spent as SVP of Marketing for Cabot Creamery Cooperative of Vermont. Roberta previously served as the state's first Marketing Director, a position created for her by Governor Kunin in 1984. She has been recognized with many awards for design, promotions, and high-impact public relations programs, including Cookies for Good and the Cabot Reward Volunteers iPhone app. Prior to moving to Vermont, Roberta provided marketing consulting and/or staff services for leading organizations and enterprises, including the San Francisco Opera, the National Endowment for the Arts, American Express, Information Industry Association, NYU, CBS, and the Vietnam Veterans Memorial. Roberta is a long-time champion of the Baby Boomer generation and what it can continue to offer in the industry and beyond.

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