General Session

Kerri Smith

Branding: Using Your Corporate Story
Kerri Smith, CU Exceed

Branding goes beyond logos and page signatures to include your corporate story. Learn how leading credit unions have used their stories to help strengthen brand identity. 

Key Takeaways

  • How to create your own brand
  • How to tell your story
  • Strengthen your brand

Knowledge level: Basic
Pre-requisites: None
No advance preparation is required
CPE Field of Study: Communications & Marketing – Non-technical 

About Kerri Smith

Kerri Smith is an award-winning marketing, business development, and speaking professional and founder and CEO of CU Exceed, LLC. With a career spanning nearly three decades, she has a broad range of experience in operations, management, and marketing with credit unions around the U.S. and internationally. For the National Credit Union Administration, Smith speaks to examiners and small credit unions on the importance of marketing, as well as her award-winning strategies. Smith received her Credit Union Development Education (CUDE) designation in 1994.

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