General Session

Kenja Purkey

Changing Demographics & How This Affects Your Business, Today & Tomorrow
Kenja Purkey, The People’s FCU

One in three Americans is not White. Now more than ever, it's imperative you understand the changing demographics of the communities and groups you serve. Diversity of thought helps companies stay leading-edge and proactive. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

About Kenja Purkey

Featured in PR Week and Accent West magazines, Kenja Purkey is a media, marketing and advertising professional with more than 25 years of experience. She is a former news anchor and congressional media representative, and has 20 years of general marketing and advertising experience in both the government and private sector. She specializes in general marketing, social media and generational media consumption habits. She is the Marketing Director for The People's Federal Credit Union in Amarillo, Texas.

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