General Session

Sundeep Kapur

In the Line of Fire: Lessons in Modern Marketing from America's Top CMOs
Sundeep Kapur, Digital Credence, Inc.

What lessons can we learn from chief marketing officers for brands like McDonald's, Hershey's, Ally Bank, Overstock.com, CBRE, Delta Airlines, Equifax, Pepsi, Worldpay, Netflix, and Mastercard? How would they do it all over again in this “oh-so-omni-channel world”? Get pragmatic, real-world insight delivered via hindsight to give you the power to take important next steps.

Key Takeaways

  • How today’s CMO establishes priorities
  • Data, analytics, and science to support marketing
  • The CMO's role in the C-suite, from sales to service and everything in between
  • How marketing can serve/should serve other departments
  • Key tools to be a successful leader; nurturing and growing talent
  • The importance of digital transformation
  • Understanding and responding to generational differences internally and externally

Knowledge level: Basic
Pre-requisites: None
No advance preparation is required
CPE Field of Study: Communications & Marketing – Non-technical

About Sundeep Kapur

Sundeep Kapur, of Digital Credence, Inc., has been helping brands define, create, and execute their omnichannel marketing strategies—a concept that allows consumers the opportunity to be served on the channel of their choice with relevance, personalization, and comprehensive security. Kapur's specialty lies in helping brands adopt digital by focusing on the fundamentals of reduced cost, security, and driving revenue—all toward improving lifetime member value. Kapur is an industry-recognized expert who has delivered relevant, inspirational, and outstanding education for organizations around the world.

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