Closing General Session

Tracey Zeeck

PR: It's the Same as It's Always Been... Yet Completely Different
Tracey Zeeck, Bumbershoot PR

Tracey Zeeck, a 20-year veteran of the PR industry and founder of Bumbershoot PR, will teach tried-and-true tricks of the trade, including how to use these tools in the new media frontier. Part lecture/part workshop. 

Key Takeaways

  • How to aim your message at those who matter most
  • How to create newsworthy elements that attract media to your story
  • How to use publicity to educate the community about credit unions  
  • Action items and ideas on to dovetail PR into your own marketing plans 

Knowledge level: Basic
Pre-requisites: None
No advance preparation is required
CPE Field of Study: Communications & Marketing – Nontechnical

About Tracey Zeeck

Tracey Zeeck started Bumbershoot PR from a desk in her bedroom in 2009. She's a mom, wife, smiling activist, art lover, fun haver, justice seeker, and children's book author. Zeeck once worked to save a building and repurpose it into children’s museum. It may have been a futile effort, but Zeeck has no regrets.

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