Schedule at a Glance
Conference Home Fees & Location Agenda Sessions Register

 

 

This tentative schedule is subject to updates.

Tuesday, October 6, 2015

4:00 p.m. - 6:00 p.m. Conference Registration

Wednesday, October 7, 2015

8:00 a.m. - 8:30 a.m. Registration & Continental Breakfast
8:30 a.m. - 9:45 a.m. Welcome & Opening General Session
Think Like a Black Belt
Jim Bouchard, Black Belt Mindset Productions
9:45 a.m. - 10:00 a.m. Networking Break
10:00 a.m. - 11:15 a.m. Concurrent Sessions 1
  1. From Marketing to the C-Suite: A Roadmap for Your Success
    Jim Kasch, USF FCU
  2. Marketing Your Mastery
    Jim Bouchard, Black Belt Mindset Productions
  3. TBD
11:15 a.m. - 12:30 p.m. Networking Lunch
12:30 p.m. - 1:45 p.m. Concurrent Sessions 2
  1. Leveraging Vendor Relationships and Contract Review
    Layla Dougherty, Tinker FCU
  2. Understanding Gen Y: It's More than Just Delivery Channels & Social Media
    Jim Kasch, USF FCU
  3. TBD
2:00 p.m. - 4:00 p.m. Vendor Fair & Welcome Reception

Thursday, October 8, 2015

8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:00 a.m. General Session
Avoiding the Networking Disconnect: The 3 R’s to Reconnect
Brennan Scanlon, Referral Institute
10:00 a.m. - 10:15 a.m. Networking Break
10:15 a.m. - 11:30 a.m. Concurrent Sessions 3
  1. Branding, Using Your Corporate Story
    Kerri Smith, Turbine FCU
  2. Benefits, Not Features. Solutions, Not Problems. Never Sell, Let them Buy
    Brennan Scanlon, Referral Institute
  3. Business Development Metrics
    Andy Reed, Texas People FCU
11:30 a.m. - 1:00 p.m. Lunch on your own
1:00 p.m. - 2:15 p.m. Concurrent Sessions 4
  1. Transforming the Branch Experience
    Sundeep Kapur, ClickZ
  2. Marketing by the Numbers: A Marketer’s Guide to Financials
    Kerri Smith, Turbine FCU
  3. Engaging and Building Your Membership Through Cause Partnerships
    Craig Sorensen, Children’s Miracle Network Hospitals
2:15 p.m. - 2:30 p.m. Networking Break
2:30 p.m. - 3:00 p.m. Marketing & Business Development Council Annual Meeting
3:00 p.m. - 4:30 p.m. General Session
Your Social Mission: Your Best Kept Marketing Secret
Craig Sorensen, Children’s Miracle Network Hospitals
6:00 p.m. - 8:00 p.m. Pinnacle Awards Dinner

Friday, October 9, 2015

8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:15 a.m. Concurrent Sessions 5
  1. TBD
  2. Building Member Journeys: Leveraging Social Media to Create Desirable Content
    Sundeep Kapur, ClickZ
  3. 20 Great Business Development Ideas
    Andy Reed, Texas People FCU
10:15 a.m. - 10:30 a.m. Networking Break
10:30 a.m. - 12:00 p.m. Closing General Session
Laughter, My Drug of Choice!
Sally Baskey
  Prize Drawing
Must be present to win!
Sponsored by: Credit Union Resources, Inc.