Marketing & Business Development Conference

Conference Home Fees & Location Agenda Sessions Register

 

 

Agenda

This tentative schedule is subject to updates.

Tuesday, November 6, 2018

4:00 p.m. - 6:00 p.m. Conference Registration
6:00 p.m. - 8:00 p.m. Pre-Conference Networking Social

Wednesday, November 7, 2018

8:00 a.m. - 5:00 p.m. Registration
8:00 a.m. - 8:30 a.m. Continental Breakfast
8:30 a.m. - 9:45 a.m. Welcome & Opening General Session
Ignite Your Intuition
Craig Karges, Karges Productions
9:45 a.m. - 10:00 a.m. Networking Break
10:00 a.m. - 11:00 a.m. Power Hour 1
  1. I Got the Job, Now What?
    Andy Reed, MBA, CUDE, CUBDP, BSACS, CUCE, Texas People FCU
  2. Creating a Universal Experience in the Retail Branch
    Jay Broska, VP, Adrenaline
  3. What in the World is Business Development?
    Kristy Viravong-Portis, Tinker FCU
11:15 a.m. - 12:15 p.m. Power Hour 2
  1. Marketing to the Hispanic Market
    Miriam De Dios Woodward, Coopera
  2. Auto Industry Disruptors - Are You Ready?
    Jay Carstens, CU Direct
  3. Great Video Doesn't Have to Break the Budget
    Rae Oakes, Kelly Community FCU
12:15 p.m. - 1:30 p.m. Networking Lunch
Followed by Dessert Social
1:45 p.m. - 2:45 p.m. Power Hour 3
  1. Crisis Communication
    Andy Reed, MBA, CUDE, CUBDP, BSACS, CUCE, Texas People FCU
1:45 p.m. - 2:45 p.m. Panel Discussion
Building Bridges: Working with Your IT Department to Make Your Life Easier
Ben Smith, Communication FCU
Travis Llewellyn, Communication FCU
1:45 p.m. - 2:45 p.m. Workshop (Limited to 35 people - first come basis)
I-Spy: Using Structured Play to Generate Solutions for Business
Cristi Eschler-Freudenrich, Oral Roberts University
2:45 p.m. - 3:00 p.m. Networking Break
3:00 p.m. - 4:15 p.m. General Session
In the Line of Fire: Lessons in Modern Marketing from America's Top CMO's
Sundeep Kapur, Digital Credence, Inc.
4:30 p.m. - 6:00 p.m. Vendor Fair & Welcome Reception
  Dinner on your own - Enjoy the sights and sounds of Tulsa!

Thursday, November 8, 2018

7:00 a.m. - 7:45 a.m. Deep Yoga: Relax, Revive, Rejuvenate
Sundeep Kapur, Digital Credence, Inc.
8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:00 a.m. General Session
Branding: Using Your Corporate Story
Kerri Smith, CU Exceed
10:00 a.m. - 10:30 a.m. Marketing & Business Development Council Annual Meeting
10:30 a.m. - 10:45 a.m. Networking Break
10:45 a.m. - 12:00 p.m. Concurrent Sessions 1
  1. Big Data Analytics... Making ROI Happen
    Aaron Gregerson, MarketMatch
  2. Actionable Steps on Data: The A-Z of Creating a Business Intelligence Initiative at Your CU
    Sundeep Kapur, Digital Credence, Inc.
  3. Buying and Measuring Effectiveness of Social Media Advertising
    Amy Yi, Monarch Marketing Group LLC
12:00 p.m. - 1:30 p.m. Lunch on your own
1:30 p.m. - 2:45 p.m. Concurrent Sessions 2
  1. Business Development: The Nature of Building Valuable Relationships
    Kerri Smith, CU Exceed
  2. Marketing and the Economy
    Dr. Stephen Happel, Arizona State University
  3. Reaching the Active, Distracted Consumer
    Shana M. Sistek, GSTV, CU Solutions Group
2:45 p.m. - 3:00 p.m. Networking Break
3:00 p.m. - 4:00 p.m. General Session
Performance Beyond Gold - How to Better Your Best & Top Yourself Consistently
Delatorro McNeal, Platinum Performance Global 
4:00 p.m. - 5:00 p.m. General Session
The U.S. Economy in the Post War II Era and Trump's New Machinations: Implications for Marketing Specialists
Dr. Stephen Happel, Arizona State University
6:00 p.m. - 10:00 p.m. Pinnacle Awards Dinner & Party
Sponsored by Marketing & Business Development Council

Friday, November 9, 2018

8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:00 a.m. General Session
Embracing Social Media Haters and Creating Online Reputation Magic
Andrea Parrish
10:00 a.m. - 10:15 a.m. Networking Break
10:15 a.m. - 11:30 a.m. Closing General Session
PR: It's the Exact Same as It's Always Been... Yet Completely Different
Tracey Zeeck, Bumbershoot PR