Schedule at a Glance
Conference Home Fees & Location Agenda Sessions Register

 

 

This tentative schedule is subject to updates.

Tuesday, October 24, 2017

4:00 p.m. - 6:00 p.m. Conference Registration
6:00 p.m. - 8:00 p.m. Pre-Conference Networking Social

Wednesday, October 25, 2017

8:00 a.m. - 5:00 p.m. Registration
Soles for Change
CSR: Soles for Change Shoe Drive:
bring new or gently used shoes to be donated
8:00 a.m. - 8:30 a.m. Continental Breakfast
8:30 a.m. - 9:45 a.m. Welcome & Opening General Session
How to be Proactive in a Reactive World: The Ultimate Attitude Adjustment
Rory Aplanalp, Aplanalp Associates, Inc.
9:45 a.m. - 10:00 a.m. Networking Break
10:00 a.m. - 11:00 a.m. Power Hour 1
  1. Leverage Seasonal Consumer Behavior for Best Results
  2. Writing for the Media
  3. Marketing Budget Hacks
11:15 a.m. - 12:15 p.m. Power Hour 2
  1. Community Involvement & Special Events
  2. Ten Essentials Every Marketing Department Needs
  3. ABC's of Marketing Analytics
12:15 p.m. - 1:30 p.m. Networking Lunch
From Marketing to CEO
Caroline Willard, Cornerstone Credit Union League
1:45 p.m. - 2:45 p.m. Power Hour 3
  1. Why You Should Be on Social Media
  2. Compliance
  3. Advertising
2:45 p.m. - 3:00 p.m. Networking Break
3:00 p.m. - 4:15 p.m. General Session
Media Consumption Trends in America
Holly Arter, Braid Consulting
4:30 p.m. - 6:00 p.m. Vendor Fair & Welcome Reception
  Dinner on your own - Enjoy the sights and sounds of Houston!

Thursday, October 26, 2017

7:00 a.m. - 7:45 a.m. Deep Yoga by the Lake: Relax, Revive, Rejuvenate
8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:00 a.m. General Session
Changing Demographics & How This Affects Your Business, Today & Tomorrow
Kenja Purkey, The People's FCU
10:00 a.m. - 10:30 a.m. Marketing & Business Development Council Annual Meeting
10:30 a.m. - 10:45 a.m. Networking Break
10:45 a.m. - 12:00 p.m. Concurrent Sessions 1
  1. Breaking Through the Clutter with Traditional & Digital Advertising
    Sara Pomish, Duffey Petrosky
  2. Authentic Brands: A Powerful Approach to Increase and Sustain Loyalty
    Frank Allgood, yourmarketing.co
  3. How NASA Manages Strategic Partnerships for a Win-Win
    Yolanda Marshall, NASA/Johnson Space Center
12:00 p.m. - 1:30 p.m. Lunch on your own
1:30 p.m. - 2:45 p.m. Concurrent Sessions 2
  1. Millennials are Old News, Let's Talk About GenZ
    Sara Pomish, Duffey Petrosky
  2. Using Online Video for Sales and Lead Generation
    Frank Allgood, yourmarketing.co
  3. Magic Crystals & Pixie Dust: Perfecting Your Business Development Strategy
    Sundeep Kapur, Digital Credence, Inc.
2:45 p.m. - 3:00 p.m. Networking Break
3:00 p.m. - 5:00 p.m. Generating Ideas Workshop
Innovation: How to Make it Happen for You and Your Credit Union
Andrew Boynton, Carroll School of Management, Boston College
6:00 p.m. - 10:00 p.m. Pinnacle Awards Dinner & Party
Sponsored by Marketing & Business Development Council

Friday, October 27, 2017

8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:00 a.m. General Session
Deciphering Big Data to Create Incredible Member Journeys
Sundeep Kapur, Digital Credence, Inc.
10:00 a.m. - 10:15 a.m. Networking Break
10:15 a.m. - 11:30 a.m. Closing General Session
The Punch Heard Around the World
Johnny Quinn, U.S. Olympian
  Prize Drawing
Must be present to win!
Session and Prize Drawing Sponsored by: Credit Union Resources, Inc.