Schedule at a Glance
Conference Home Fees & Location Agenda Sessions Register

 

 

This tentative schedule is subject to updates.

Monday, November 14, 2016

4:00 p.m. - 6:00 p.m. Conference Registration
6:00 p.m. - 8:00 p.m. Pre-Conference Networking Social
Sponsored by GDC

Tuesday, November 15, 2016

8:00 a.m. - 10:00 a.m. Registration
8:00 a.m. - 8:30 a.m. Continental Breakfast
8:30 a.m. - 9:45 a.m. Welcome & Opening General Session
Rebuilding the Brand: How Harley-Davidson Became King of the Road
Clyde Fessler, Former VP of Business Development & Director of Marketing for Harley-Davidson Motor Company
Sponsored by Marketing & Business Development Council
9:45 a.m. - 10:00 a.m. Networking Break
10:00 a.m. - 11:30 a.m. General Session
Let's Talk Money Habitude$
Courtney Moran, Cornerstone Credit Union Foundation
Sponsored by Cornerstone Credit Union Foundation
11:30 a.m. - 12:00 p.m. Marketing & Business Development Council Annual Meeting
12:00 p.m. - 1:15 p.m. Networking Lunch
Sponsored by Catalyst Corporate FCU
1:15 p.m. - 2:30 p.m. Concurrent Sessions I
  1. Building a Winning Marketing Plan
    Amanda McMeans, TwoScore
     
  2. 10 Ways to Improve Your Business Development
    Hilary Reed, Empower Strategic Solutions
     
  3. Staying Current with Creative Trends
    Tara Street, Braid Creative
2:30 p.m. - 2:45 p.m. Networking Break
Sponsored by Kasasa
2:45 p.m. - 4:00 p.m. Concurrent Sessions 2
  1. Are My Marketing Efforts Successful?
    Amanda McMeans, TwoScore
     
  2. The Digital Leadership Test
    Dave DeFazio, Catalyst Corporate FCU
    Sponsored by Catalyst Corporate FCU
     
  3. Managing Your Media Dollars in a Constantly Fragmented Landscape
    Holly Arter, Braid Creative
4:30 p.m. - 6:00 p.m. Vendor Fair & Welcome Reception

Wednesday, November 16, 2016

8:30 a.m. - 9:00 a.m. Continental Breakfast
Sponsored by PMD Group
9:00 a.m. - 9:30 a.m. Open Space Technology (OST) Introduction
Facilitated by Kerri Smith, CU Exceed
9:30 a.m. - 10:00 a.m. Market Place
10:00 a.m. - 10:55 a.m. OST Session 1
10:55 a.m. - 11:05 a.m. Networking Break
11:05 a.m. - 12:00 p.m. OST Session 2
12:00 p.m. - 1:30 p.m. OST Closing Session & Networking Lunch
Sponsored by Adrenaline
1:30 p.m. - 2:30 p.m. General Session
Feel the Difference: Cornerstone's Efforts to Grow Consumer Credit Union Awareness and Membership
Frank Guerra, GDC
2:30 p.m. - 4:30 p.m. TEAR IT UP!
Facilitated by Kerri Smith, CU Exceed
6:00 p.m. - 10:00 p.m. Pinnacle Awards Dinner & Party
Sponsored by Marketing & Business Development Council

Thursday, November 17, 2016

8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 10:00 a.m. General Session
When Word-of-Mouth Means Counting Tweets: How to Become an I-Credit Union
Jackson Hataway, Strategic Arts & Sciences
10:00 a.m. - 10:15 a.m. Networking Break
10:15 a.m. - 11:30 a.m. Closing General Session
Future Trends & Innovations
Loren Hudziak, Google
  Prize Drawing
Must be present to win!
Session and Prize Drawing Sponsored by: Credit Union Resources, Inc.