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Mark Your Calendar for 'Evolving of the Branch' Webinar
Monday, June 8, 2015 6:25 AM

Sean Keathley

Now that consumers feel more confident doing their central finances via their mobile devices, they no longer need to visit branches for menial tasks. The dilemma the financial industry faces is that most interactions are built on transactions. Credit unions have to redesign branch legacy sites to align with the digital world and the shifting preferences of consumers.

Join your colleagues for a special hour on June 16, 2015, from 2-3:00 p.m., to examine the challenges of integrating new technology in a new webinar called "The Evolving of the Branch," hosted by the Cornerstone Credit Union League Operations Council.

Your presenter, Adrenaline President Sean Keathley, studies global trends and best practices from visiting retail outlets all over the world. His insights reveal obstacles the financial industry is facing today. Keathley's presentation will focus on the commonalities and trends that will help you attract and retain customers. Specifically, Keathley will discuss:

  • The integration of technology into the overall physical experience.
  • How to attract the next generation of members to your credit union.
  • How to deal with an aging, antiquated, and irrelevant branch network.


Keathley says the biggest challenge to credit unions right now is staying current with the latest technology. The consumer expects that their credit unions will stay current with their needs, not the needs or budget of the credit union. One of Keathley's philosophies is to align the brand with the place and the culture to deliver consistently across all channels. The "place" is both physical and digital, so it must serve the customers. He also says credit unions need to invest in people and training, so they're leveraging their investment.

There is no cost to attend this webinar. However, attendees must register online prior to the event. If you are not a member of the Operations Council, you will receive a free membership with your registration.

More information and registration.

Your Presenter
As president of Adrenaline, Sean Keathley brings a wealth of experience from the worlds of marketing, business development, management, and client relations. His expertise lies in retail design and brand enhancement projects that accelerate growth and build competitive advantage for clients. He has partnered with the likes of Charles Schwab, Capital One, Macy’s, Ticketmaster, Wells Fargo, and numerous others to create sustainable programs. He speaks around the globe about trends, technology, and industry happenings.