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MAP CUs Send over 36K #CommonSenseReg Emails to Congress
Thursday, August 24, 2017 6:50 AM

Credit Union National Association’s Member Activation Program (MAP) has helped credit unions get their voice heard during CUNA’s Campaign for Common-Sense Regulation, but much more is possible, CUNA staff noted Tuesday during a free MAP webinar. CUNA launched its bipartisan, pro-consumer Campaign for Common-Sense Regulation in January.

“This has been our longest running MAP campaign to date,” said Trey Hawkins, CUNA’s vice president of political affairs. “We feel it’s our best chance in a long time to get some meaningful regulatory relief passed through Congress, and the campaign is a key part of that.”

CUNA’s campaign has seen movement on regulatory relief this year, with the House passing the Financial CHOICE Act among several victories.

So far, 28 credit unions have emailed more than 1.2 million credit union members, resulting in 36,162 emails sent to 557 different members of this and the previous Congress since launch.

The campaign’s consumer-facing website,, has received more than 24,000 unique visitors (with approximately 9,000 of those accessing the site via mobile device), and 80 percent of visitors took action.

Nationwide, more than 530 credit unions have enrolled in MAP, with the largest sending more than 350,000 emails, and some sending less than 1,000. More than 4 million credit union members have been contacted since MAP launched in 2014.

According to CUNA staff, if all credit unions currently enrolled in MAP reached out to members, they would reach 25 million consumer members.

The webinar, a recording of which is now available, also featured testimonials a from a Peach State FCU, Lawrenceville, Ga., and the Cornerstone Credit Union League highlighting their positive experiences using MAP.

CUNA’s Campaign for Common-Sense Regulation website also includes resources such as:

  • Talking points for visits with members of Congress and regulators;
  • Information to help educate employees and members;
  • Graphics for branch placement and digital communications; and
  • Email and social media templates.

Source:  CUNA News