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Lend a Teaching Hand to Elder Credit Union Members
Wednesday, May 21, 2014 7:00 AM

Elder Abuse Awareness Day

As your members age, they can become more susceptible to financial hardships, including how to budget when living on a fixed income and identifying fraud and scams. Credit unions can serve as an educational safety net to help elders avoid victimization and stay in a healthy financial position.

In honor of World Elder Abuse Awareness Day on June 15, your league and the National Credit Union Administration suggest some things you can do in your credit union to let elders know you're interested in their welfare:

  • Promote free financial counseling services to low-income seniors nearing retirement age;
  • Host an information fair at your branch and invite seniors;
  • Consider inviting local government or nonprofit organizations that offer free assistance to older Americans on such things as retirement, Social Security, healthcare, and other aging-related issues;
  • Refer elder members to NCUA's financial literacy microsite, Pocket Cents, where they can obtain free financial literacy and consumer protection resources that can augment your credit union's efforts and help put your member education mission into action;
  • Highlight the Pocket Cents for Seniors section of (by placing a graphic or link on your homepage) in an email alert or in your credit union's newsletter.

Looking for elder awareness posters? Go to the REAL Solutions website and locate the free poster you'd like to download for printing.

What will your credit union be doing to celebrate June 15, World Elder Abuse Awareness Day? We'd love to hear what you have planned. Please contact Kimber Cockrill at

Cornerstone Credit Union League and its REAL Solutions program have developed the Elder Abuse and Exploitation Awareness (EFAE) initiative to shed light on the problem of elder fraud and exploitation. If you'd like more information on EFAE or REAL Solutions, contact Paula Upchurch at or 800-442-5762, Ext. 6822.

For more information on NCUA's programs, go to