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Learn How to Become an I-Credit Union at Marketing & Business Development Conference
Tuesday, September 27, 2016 6:30 AM

Jackson Hathaway

It’s no surprise that online and social media platforms have changed the game for advertising and public relations. It’s no longer enough to market your credit union; you have to get your members to market your credit union for you. That means that you have to create a story they want to tell.

In his session during the Marketing and Business Development Conference, Nov. 14-17 in Fort Worth, Jackson Hataway, Ph.D., will show you how to make your credit union one that provides online service, interactivity, and community building at every turn—the only way to keep pace with increasingly specific and fluid markets made up of young potential members.

Hataway says that understanding how online and social media tools fit into your broader strategic goals will help you reach members and potential members easily. Join Hataway and your colleagues for this high-intensity session that will use cutting edge examples to introduce you to new ways of sharing your credit union’s story.

Jackson Hataway holds a doctorate in organizational communication from the University of Alabama. He specializes in organizational development, digital strategy, strategic planning, and organizational learning. He has a unique ability to couple real-world practicality with new theories of corporate growth and change. Hataway is a renowned professional speaker and executive coach with numerous national awards in his ten years of speaking experience. His experience with financial institutions of all sizes, as well as his work leading digital technology companies such as Adobe and Microsoft, allows him to bring a wealth of best practices and insight to clients across the country.

Credit union marketers and business development professionals from all levels of the organization and experience are encouraged to attend.

Learn More about the Marketing and Business Development Conference

If you have questions regarding the conference, contact Training & Events at 800-442-5762 ext. 6642, or 469-385-6642 or email cbalsells@cornerstoneleague.coop.