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League Pack Distribution Discontinued
Wednesday, May 15, 2013 6:20 AM

The Texas Credit Union League strives to keep you abreast of what’s happening in our industry and in the market, including resources available through the League and Credit Union Resources, Inc. Of course there is a delicate balance between keeping you up to date and overburdening you with too much information. After careful review of our various communication channels, including valuable feedback from member credit unions, we have decided to terminate the League Pack. This week’s receipt of the League Pack will be your final receipt of this mailing.

We have been distributing the League Pack on the 15th and 30th of every month, and have included marketing and promotional pieces, invoices, and statements from the League, Resources, and our business partners.

You have expressed with us a desire for more focused distribution of communications and promotions while not overwhelming you, and we’ve been listening. Through the use of technology and strategic marketing, we will be able to serve these same functions in a more timely, efficient, and effective manner. As part of this decision, you will notice the following changes:

  1. You will continue to receive invoices from the League through the mail.
  2. We will work to improve our digital content strategies across channels, allowing you greater freedom to pick and choose the channels through which we communicate and promote products, services, and announcements from the League and Resources.

This plan will allow us to better coordinate our marketing, communications, and branding across all platforms and channels, save some money as postage costs continue to increase, and be more timely and targeted in how we communicate with you.

Please send any questions or concerns you might have to Jon Gorman, senior vice president of communications and outreach, at jgorman@tcul.coop.