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Lark Wins 2018 Marketing & Business Development Pro of the Year
Friday, November 9, 2018 6:50 AM

Mike Delker with Stephen Lark
Communication Federal Credit Union's Stephen Lark, dressed in the Pinnacle Party theme of '80s hair bands, receives the 2018 Marketing and Business Development Professional of the Year Award from Cornerstone's Mike Delker.

Last night at the annual Pinnacle Awards dinner and party—which had an '80s hair bands-theme—Communication Federal Credit Union's Stephen Lark was presented with the award for the 2018 Professional of the Year. The awards dinner topped the second day of the Marketing and Business Development Conference in Tulsa, Okla.

The Marketing and Business Development Professional of the Year award recognizes one exemplary individual for outstanding work in credit union marketing, communications, and business development. Lark oversees marketing, business development, training and development, and business intelligence for Communication Federal Credit Union based in Oklahoma City.

In presenting the award, Cornerstone Credit Union League's Credit Union Relations SVP Mike Delker listed Lark's many impressive accomplishments, including leading the credit union's transition to a more data-driven organization using business intelligence directives and systems; helping the credit union achieve $1 billion in assets; managing the implementation of the Raddon Integrator System; managing the build and deployment of a new external website and handling a new branch design that utilizes pods, as opposed to teller windows, to encourage member engagement; successfully launching a reverse-tier money market account that allows savings-challenged members the opportunity to earn up to 2.50 APY on deposits of up to $2,000; and building a tool that allows members to view their real-time credit scores and monitor reports and metrics impacting those scores.

Communications FCU Team
At the Pinnacle Awards Dinner and Party, the Communication FCU team gathers as '80s theme hair band characters with 2018 Marketing and Business Development Professional of the Year Stephen Lark.

Lark helped his credit union take home an AMA Award of Excellence for Television and an AMA Award of Merit for Branding. He serves on the Innovation and Collaboration Committee, the Oklahoma GAC Committee, and the board of the SCMS Alumni Association. He also drives the advancement of the movement outside his own credit union by serving as chairman of the executive committee for the Cornerstone League Marketing and Business Development Council.

In his own words, "Bettering our industry and serving the members of Communication Federal Credit Union is my life's work and passion."

Cornerstone Credit Union League offers sincere congratulations to Stephen Lark, the 2018 Cornerstone Marketing & Business Development Professional of the Year Award winner.