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Kelly Community FCU Accepts Mannequin Challenge
Monday, December 19, 2016 6:55 AM

The Mannequin Challenge is showing up more and more on social media. The first time Kelly Community Federal Credit Union Marketing Director Rae Oakes saw it was when the Texas A&M gymnastics team posted their version of it.

"As a video editor, I love the surreal look it gives, because for the most part everyone is completely still while the camera creates the movement," Oakes said. "Everyone simply freezes into place, and a person with a camera walks through the scene recording it."

Oakes reports that the challenge has some great payoffs, such as teambuilding with your own staff as they come together to be creative; goodwill for your community and members when you share it with them—Kelly Community included some of their members in their video; and name recognition and name penetration in the community and beyond.

"I think the best one is that it makes us real to those we serve," Oaks said. "We have fun, and we are still professional in how we’re serving them."

Once the Kelly Community group decided to do it, they educated the staff by showing them an A&M video of mannequin challenges. Oakes sent an email to all staff telling them the shooting schedule for the day, and then let them decide how they wanted to participate in the posing.

The biggest challenge organizers faced was figuring out if they were making three videos or one, since they were committed to including all employees who wanted the opportunity to participate. Oakes notes they filmed in all three of the credit union's branches.

"As I was driving between the second and third branch, Trans-Siberian Orchestra’s Christmas/Sarajevo came on the radio, and the whole video clicked inside my head," Oakes said. "For the most part, it was just taking what everyone had planned for themselves, tweaking it a little, spreading them through our lobbies and having everyone stand completely still for five minutes. I spent more time in editing and driving than we did in filming."

The role of Santa Claus was played by staff member Jarrod Wallum.

The credit union has been posting the video to their Facebook page, website, and YouTube channel.

One of the Kelly Community staff members, Jarrod Wallum (who played the role of Santa Claus), suggested to CEO Michelle Small that they do a Mannequin Challenge as a fun way to participate in the newest thing on social media and promote the credit union.

"Jarrod took his idea to Rae Oakes, our marketing director, and she ran with it," said Small. "The staff had a great time discussing what Christmas sweaters they would wear; and Stephanie Alexander, our accounting manager, led the charge to collect funds from the staff to purchase the snowman business suit worn by Gary Green, VP of lending. When it was time to determine each person’s part, the staff worked together on ideas. Some of the scenes are inside jokes, and others are common scenes for our lobbies. The staff did a fantastic job and have enjoyed sharing with our community."