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Juntos Avanzamos Program Debuts in Colorado
Friday, January 6, 2017 6:40 AM

The Juntos Avanzamos Hispanic outreach program continues its expansion across the United States, adding two credit unions in Colorado in the fourth quarter of 2016.

The CUs were: $325 million Partner Colorado Credit Union in Arvada, Colo., and $180 million Fitzsimons Credit Union in Aurora.

Juntos Avanzamos (Spanish for "Together, we advance") is a national recognition of the work and commitment made to offer financial services to the Hispanic community. The latest expansion is thanks to the work of the National Federation of Community Development Credit Unions and Iowa-based Hispanic market solutions company Coopera, in conjunction with the Mountain West Credit Union Association.

With the Colorado CUs, Juntos Avanzamos now is in 32 credit unions in 15 states. By the end of 2017, the program is expected to reach 100 credit unions in 20 states, Coopera and the Federation said Wednesday.

"The momentum these credit unions have generated is so impactful," Miriam De Dios, CEO of Coopera, said in a statement. "Embracing the Hispanic market is not only the right thing to do; it is a smart, strategic move for any financial institution looking to reach a young, influential and fast-growing segment. Juntos Avanzamos credit unions recognize this opportunity and are making the most of it with each new member served."

The Juntos Avanzamos program originally was developed by the Cornerstone Credit Union League, which represents Arkansas, Oklahoma and Texas. Some 15 months ago, the Federation and Coopera sought to take the program national. It launched in Arizona in September 2015, followed by California that November, and New Mexico in December. In February 2016 it debuted in Iowa, then in Oregon and Washington in August, and New Jersey in December.