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Is it Time to Get Engaged? Consider CU:ROAR
Friday, April 3, 2015 6:45 AM

The short answer is a definitive YES! It's time to get engaged—politically, that is. And there's no better way to do than by joining Cornerstone's CU: ROAR program.

CU: ROAR is Cornerstone's premier grassroots and advocacy program that connects credit unions with lawmakers. It stands for Credit Unions: Ready, Organize, Activate, Respond.

Credit unions that sign up for the CU: R.O.A.R. program pledge to:

  • Be "Ready" by staying informed on political issues affecting credit unions.
  • "Organize" by identifying credit union staff and members who are willing to become politically active.
  • "Activate" when alerted by your League to take action and contact those individuals you identified in the "organize" stage.
  • Finally, "Respond" by contacting your lawmakers via emails, phone calls, or personal visits.


The CU: ROAR program keeps you and your credit union informed, educated, and prepared for the next call to action. It ensures that credit unions are heard collectively as one commanding voice for progress or change. We know the squeaky wheel is the one that gets the grease; likewise, when lawmakers and regulators hear the roar of credit unions above banks and other special interest groups, they are compelled to not only listen, but to act. Through our grassroots actions as CU: ROAR advocates, credit unions gain political power.

Three Components

The CU: ROAR program has three components that you can get on board with right now:

  1. Project Zip Code;
  2. The PAC—Sustained giving contributions;
  3. Formation of your advocacy team.

Want to see who else is a CU: ROAR member? Check out your participating credit union peers here.

Act Now!

The enrollment process is easy, and your Cornerstone Advocacy staff will help you through the process from beginning to end through CU: ROAR and/or Advocacy 101 training.

Find out more about how easy it is for you to get engaged by contacting April Krause, political and grassroots director, at (800) 442-5762, ext. 6487, or