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Interactive Web Scavenger Hunt Game Helps Educate Dallas CU Members about Products/Services
Tuesday, November 12, 2013 6:40 AM

Dallas Credit Union drew in more than 330 registered players, or 5 percent of the membership, for its first interactive Web scavenger hunt game. Using Benjamin Franklin as inspiration in honor of the unveiling of the new $100 bill, players were encouraged to build something Franklin never invented for himself – an automobile.

Over a six-week span, participants searched DCU’s website for 10 puzzle pieces. After each piece was found, the player was entered into a drawing for a prize worth $100. Each player that found all 10 game pieces was also entered into the grand prize drawing for $1000 cash.

The credit union had three goals for this web hunt:

  • Increase visitors its website
  • Increase page views on its website
  • Increase the number of likes on its Facebook page

According to the credit union, all goals were exceeded. Dallas CU saw a 19 percent increase in unique visitors, and a 41 percent increase in page views.  The credit union also saw an increase of 42 percent in Facebook likes during the promotion period.

“We thought an online scavenger hunt would be a great way to educate our members and community at large about all the products and services Dallas CU offers,” said Shellye Carpenter, marketing officer with the credit union. “We’ve had several members tell us they didn’t know about products like GAP and Extended Warranty coverage, but learned about them through the scavenger hunt.”

Members emailed and left enthusiastic comments on the credit union Facebook page. On the first day of the promotion, Christina M., a member, wrote, “…What an awesome and fun way to get everyone a bit more familiar with your website!! I have been using it for years, but I have gone to areas I didn’t even know you all had because of this game. Keep up the awesome work!!”

Because of the success of the Web scavenger hunt, the credit union says other parts of its website have experienced dramatic increases in traffic as well:

  • Membership/member testimonials: 1,217 percent increase
  • Membership/about Dallas CU: 321 percent
  • Loan rates: 144 percent increase
  • Loans/credit cards: 130 percent increase
  • Membership/apply online: 119 percent increase

In addition to the $1000 cash prize, Dallas CU awarded gift cards to restaurants, movie theaters and local attractions worth $100 each to 10 winners.