InfoSight Highlight: Advertising!
Friday, June 1, 2018 9:35 AM

Did you see the recent changes to the advertising requirements for use of the official NCUA sign/slogan? If you didn’t, these changes become effective on May 25, 2018 and provide regulatory relief to federally insured credit unions, allowing an additional option for the official advertising statement.  Credit unions advertising their accounts, now have the option of using “Insured by NCUA.”

In addition to that new alternative, there was also an amendment to the exemption on the use of the official statement for radio and television advertisements, which is now not necessary for those advertisements less than 30 seconds as opposed to the previous 15 seconds.

Additionally, there is no longer a requirement to have the NCUA logo or official statement on the first page of your annual report, or statements of condition required to be published by law.

Check out these changes and helpful FAQs on the Advertising channel!