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Increasing Texas Credit Unions’ Political Power
Friday, December 18, 2015 7:00 AM

Texas credit union CEOs were informed last week of a new advocacy program designed to increase the political power of credit unions in Texas elections. The Texas Credit Union Voter Match program provides credit unions with a new tool for participating in the election process at an advanced level. They will be able to help credit union-friendly candidates get elected or win re-election in tough races. 

The Texas Credit Union Voter Match is essentially an enhancement to Project Zip Code. The program "matches" your credit union members to Texas primary election voter records, revealing the number of Republican and Democratic voters in each legislative district that are members of your credit union.

In the process, credit unions will acquire more information about the members they serve. This information will give credit unions a better understanding of their membership and provide tools to engage the members in political participation. Credit unions can legally communicate with the members on political issues. 

The vast majority of Texas elections are decided in the primaries. Having the ability to identify credit union members who regularly vote in primaries provides the opportunity to impact the outcome of those elections and, when necessary, offer support to credit union allies in competitive races. 

In order to enhance political power, credit unions must be able to demonstrate that they can influence the outcome of elections. Furthermore, it is critical to ensure that pro-credit union candidates remain in office. The Texas Voter Match program provides your credit union with the ability to have an impact.

There is no cost to the credit union to do the voter match and the member's privacy is protected; only the credit union will have the details, and it remains the credit union's decision on when and how to communicate with its members.

Contact Texas Credit Union Association President Jeff Huffman at 469-385-6488 or jhuffman@txcua.coop for more information.