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Impact + Labs' Campbell to Present at Foundation FOCUS Summit
Thursday, January 14, 2016 6:15 AM

Cynthia CampbellThe Cornerstone Credit Union Foundation is holding its premier annual FOCUS Summit March 3-4, for financial education advocates to improve their strategies for deploying financial education in their local schools and communities.

Register for the Foundation FOCUS Summit.

The event takes place at the Doubletree Hotel Galleria in Dallas, and features Cynthia Campbell, Director of Impact + Labs. Campbell's session on experiential learning, called "Starting with Empathy," is an introduction to human-centered design as it relates to financial education.

Campbell says having empathy for the individuals with whom we are working is the first step to designing a product, service, program, or financial education lesson that is desirable and valuable to them. "Working in teams, we will create empathy maps for the following demographics: women, pre-retirees, highly educated Hispanics, and Gen Y." You won't want to miss Campbell's dynamic session.

Campbell is the director of impact + labs. She leads Filene’s Accessible Financial Services Incubator and also takes the best of Filene’s research and innovation and works with credit unions to implement key findings that will impact their members and organization in positive and meaningful ways.

Campbell, a Credit Union Development Educator (CUDE), comes to Filene from Tinker Federal Credit Union ($3B in assets) where she served as vice president of financial empowerment. She developed and implemented TFCU's award-winning Financial Empowerment Program. Thousands attend the hundreds of financial literacy workshops Tinker offers yearly and use the one-on-one financial counseling, REAL solutions products, online tools and learning modules. Cynthia also implemented Oklahoma’s first three in-school credit union branches in underserved areas.

She holds a BS in Business Administration and an MBA from Elmhurst College in Illinois, and a Master’s in Adult Education from the University of Central Oklahoma. She is passionate about credit unions and financial services for the underserved.

Get more information and register online.

If you have any questions, please contact the Cornerstone Credit Union Foundation at 800-953-8283.

About the Cornerstone Credit Union Foundation
The Cornerstone Credit Union Foundation is the 501(c)(3) public charity of the Cornerstone Credit Union League. The Foundation is dedicated to promoting financial education programs for youth and adults, providing access to professional development for credit union staff and volunteers, and offering financial relief for credit union staff when disaster strikes. The Foundation receives financial support from credit unions, corporate partners, individuals, the Cornerstone Credit Union League, Credit Union Resources, Inc., scholarships, and grants from other foundations. For more information about the Cornerstone Credit Union Foundation, please visit cscuf.coop.