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Iconic CBS Video Billboard in New York’s Times Square to Showcase aSmarterChoice
Friday, April 12, 2013 6:25 AM

Springtime in New York City is legendary. And starting Monday, the throngs of people moving through one of Manhattan’s most bustling thoroughfares, Times Square, will see a message in the neon lights letting them know they’ll get better rates and lower fees by switching to a credit unions, and urging them to find one atwww.aSmarterChoice.org.

The Credit Union National Association has arranged for the message to run hourly on the iconic CBS Screen on famed 42nd Street starting Monday, April 15, though July 4, a period that also encompasses CUNA’s America’s Credit Union Conference in New York City June 30 – July 4 at the nearby Hilton New York.

“CUNA and the leagues developed and launched aSmarterChoice to raise consumer awareness about credit unions and grow membership,” noted Paul Gentile, CUNA EVP of Strategic Communication and Engagement.  “We are thrilled to have our message running so prominently in one of the most famous venues in the world, during one of its busiest periods.”

Over 450 million people pass through Times Square annually, and some 60,000 cars cross 42nd Street and 7th Avenue every day.  CUNA’s video billboard ad for aSmarterChoice will appear over an eight-week period when New York will celebrate such high-profile events as the Tribeca Film Festival, Memorial Day, the AIDS Walk, Father’s Day and Independence Day.

The full, color, full-motion 15-second ad will be shown throughout the day and evening, repeating hourly on the CBS Screen, which is 26 feet wide and 20 feet high.  The message tells consumers if they want a bank they can actually trust, go to a credit union, where they’ll find better rates, lower fees, and no stockholders competing against their interests.  The logo and URL for aSmarterChoice are displayed throughout the message’s duration.

Raising awareness about credit unions is a key tenet of the strategic vision that CUNA President Bill Cheney debuted at CUNA’s Governmental Affairs Conference.  “Uniting for Good” to raise awareness, remove barriers and foster service excellence will achieve a vision where “Americans choosing credit unions as their best financial partner.”