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Hispanics Need Reassurance of Financial Inclusiveness
Tuesday, January 3, 2017 6:45 AM

Nearly half of Hispanics in the U.S. are unbanked or underbanked; and that’s unacceptable, says Miriam De Dios, CEO of Coopera. Reducing that number is a major priority for De Dios and Coopera, a consulting firm that helps credit unions reach and serve the Hispanic market. Coopera's work includes the Juntos Avanzamos program, which was founded by the Cornerstone Credit Union League and launched nationally by The Federation with support from Coopera and the Network of Latino Credit Unions and Professionals.

Credit unions should consider reassuring their Hispanic communities that they’re inclusive financial institutions because the Hispanic market will help credit unions grow in the coming decades, De Dios says.

“What has been out in the media, and some of the negative discourse around immigrants, particularly Hispanic immigrants, has affected the community quite a bit,” De Dios said. “More than ever credit unions need the Hispanic community, and the Hispanic community needs credit unions.”

In addition to discussing the intense political year for Hispanics in the latest CUNA News Podcast, De Dios shares her thoughts about workplace diversity, tips for reaching out to Hispanics, and her family’s immigration story.