Last year, credit unions from the Houston and Galveston Chapter of Credit Unions worked together to launch a new cooperative initiative just in time for 2012’s International Credit Union Day. The campaign theme, “Banks make dollars, not sense,” proved successful with consumers, and the 17 credit union cooperative has decided to utilize the same concept for International Credit Union Day again this year.
“The credit unions of the Gulf Chapter believe in working together for the betterment of the communities they serve and this initiative has been a great way to educate our community on how credit unions differ from banks,” said Tabitha Lewton of AMOCO FCU and Gulf Chapter president.
This year’s campaign includes an interactive mix of social and traditional media. Billboards, T-shirts, web and print ads are all being utilized in addition to Facebook and Twitter to drive consumers back to the CreditUnionSense.com website, where they can learn more about the credit union difference and find a local credit union to join. This unique cooperative campaign takes things a step further than just advertising the credit union difference – a week-long series of events demonstrates local credit unions’ commitment to financial literacy and community service.
This year’s activities began with a “Credit Union Awareness Day” on Oct. 14, and will include a “CU 4 Reality Fair” at a local high school, which will provide students with a fun and exciting simulation of spending and budgeting based on career choices and lifestyle decisions. Throughout International Credit Union Week, financial literacy courses will be held to help consumers understand their credit score and protect themselves from identity theft and cyber security threats.
The week’s events will wrap up with a “Financial Safety & Security Shred Day” with four different locations.