Greater Oklahoma Chapter Meeting
Thursday, February 16, 2017

Please join us for our February Meeting

When: Thursday, Feb. 16, 2017
Location: Credit Union House of Oklahoma
631 E Hill Street, Oklahoma City, OK 73105

Cost: $25 per person- This includes one drink ticket and dinner.

Speaker: Jon Gorman, Cornerstone Credit Union League 

Topic: Feel the Difference Campaign 
The "Feel the Difference" campaign is a multi-tier effort in which Cornerstone will work to overcome consumer misperceptions of the credit union difference-a difference you can feel-while also providing credit unions with tools, resources, and strategies to impact consumer consideration of and commitment to credit union membership.

The purpose of this paid digital campaign, ultimately, will be to drive Feel the Differenceconsumers to a credit union near them from a list of Cornerstone member credit unions. In short, our efforts will drive prospects right to your website, without any investment of your own.Jon Gorman is an innovative leader and multi-discipline communications and marketing professional with a consistent record of success in organizational leadership, external and internal corporate communications, public and media relations, brand management, and strategic marketing across multiple distribution channels including print, electronic, in-person events, and social media. You can download the materials for the campaign here.

Jon GormanJon Gorman Bio:  Jon Gorman joined the Cornerstone Credit Union League in March 2013 and is responsible for leading the overall communications, branding, strategic marketing, international relations, and public/media/community outreach efforts of the association. Jon's professional background has been primarily in marketing and communications for non-profit regional and national trade associations, serving as an expert communicator and marketer with a clear understanding of web, social, and traditional media channels and user expectations.

Jon is a Credit Union Development Educator (class of January 2015) and was named a CU Rock Star by CUNA in 2016. Jon has a bachelor's degree from Indiana University in newspaper journalism with a second concentration in political science and a master's degree from Indiana University in media arts and sciences with a concentration on emerging and digital media technologies.

In addition to professional duties, Jon is a youth baseball coach and volunteers with the Collin County Ballet Theatre, Hathaway Ballet Academy, and the McKinney Orchestra Booster Club (currently serving as co-treasurer for its board of directors).