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Get Politically Engaged on International Credit Union Day
Wednesday, October 8, 2014 7:00 AM

ICU Day

As credit unions prepare to celebrate International Credit Union Day on Oct. 16, promoting the "Local Service, Local Good" theme that epitomizes what credit unions are all about, credit union leaders are encouraged to remember their local lawmakers.

Hold an Open House on Oct. 16

ICU Day is a great time to advocate for credit unions. Invite your community and state leaders to join you and your members in the celebration. Ask them to make a personal appearance at your credit union, where they can meet their constituents.

And why not? This is a proud moment in history for the credit union movement. We have reached 100 million memberships nationwide. That's one in three Americans proudly uniting themselves behind common values and principles to be credit union members. Show your lawmakers how you're meeting the financial services needs of your members—their constituents—and your community.

Get your talking points ready.

If you need inspiration, go to the Cornerstone website, where the list of benefits for supporting credit unions is long! For instance . . .

  • Credit unions offer a wealth of financial products and services, helpful and personalized service, and great rates, so it's tough to see why anyone wouldn't want to be a credit union member.
  • Credit unions take pride in being financial institutions that look out for members' financial interests, as well organizations that cooperate and collaborate to address social issues and concerns in our communities.

Planning something special at your credit union in honor of International Credit Union Day? Let us know what it is. Contact Kimber Cockrill at kcockrill@cornerstoneleague.coop or Carrie Buchholz at cbuchholz@cornerstoneleague.coop.

For PR materials, please visit, www.cornerstoneleague.coop/100mm_pr_materials.html or www.cuna.org/Marketing-And-Member-Education/Member-Events-And-Promotions/International-Credit-Union-Day/Marketing-Resources/