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Generations FCU Takes Home National Youth Financial Education Award for the Second Time
Monday, March 30, 2015 6:55 AM

Generations FCU Award

Credit Union recognized for innovative financial education program

For the second time in as many years, Generations Federal Credit Union has been named as the recipient of the 2015 National Desjardins Youth Financial Education Award presented by the Credit Union National Association. Generations was recognized for its innovative and edgy “No Suckers Here” program, which is designed to convey to Bexar County youth the importance of being prepared to deal with personal financial matters. This is the second time the San Antonio-based credit union has won the award at the national level, and it was the only credit union in Texas to receive the award in any category.

The No Suckers Here program is spearheaded by Generations Federal Credit Union Financial Education Advocate David Rodriguez and Financial Education Instructor Samantha Salazar. Thousands of credit unions across the country apply for the Desjardins Award through their state league; each state selects a winner and those entries are forwarded on to the national competition.

"For David and Samantha’s peers to single them out for their tremendous efforts is an honor they well deserve. Their innovative and collaborative efforts truly represent the future of the credit union movement," said Steve Schipull, president and CEO of Generations Federal Credit Union. "For 75 years, Generations has been an advocate of financial growth and economic development within our community, so to receive this award during our anniversary year is especially meaningful."

As part of the Desjardins award, Generations was also recognized for its awareness and collaboration with area colleges and universities and non-profit organizations. Prior to launching any program, Generations meets with school/organization administrators to determine the specific needs of their student body; and a program is then designed around that input, as well as feedback from the students.

Working with high schools, colleges, and universities across Bexar County, the program reaches more than 3,500 youth each year and includes financial education classes and scholarships.

Rodriguez received the award in mid-March at the annual CUNA conference held in Washington D.C. The Desjardins Award was named after Alphonse Desjardins who is responsible for launching the credit unions in North America.