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Gelly Joins CUNA Strategic Services as President
Wednesday, November 2, 2016 6:40 AM

Eric Gelly

CUNA Strategic Services (CSS) has named Eric Gelly, executive vice president/chief operating officer of the Carolinas Credit Union League, as its new president. CSS is a credit union provider for products, services, and technologies that keep credit unions competitive in the financial marketplace. Gelly will start Dec. 5.

“We’re thrilled that Eric is joining CUNA as the president of CSS,” said Jim Nussle, president/CEO of CUNA. “We have no doubt Eric’s dedication to the movement and extensive knowledge of the industry will help guide CSS forward as the credit union industry changes to meet new member demands.”

Gelly comes to CSS with 23 years of credit union leadership experience. In addition to his time as with Carolinas Credit Union League, he has served as executive director of North Carolina’s shared branching credit union service organization (CUSO), Carolinas Credit Union Services; CEO of Palmetto Cooperative Services; chairman of the Advanced Fraud Solutions Board; and as a board member on both MY CU Services, CUSO of Vizo Financial CU and Coder Foundry.

CSS serves credit unions by helping them increase their bottom line, adding to peace of mind by effectively meeting regulatory standards and addressing security concerns, and enhancing member relationships with services to grow and retain membership.

“I am very excited about my new role as president of CSS,” Gelly said. “I have a passion for serving credit unions, particularly in providing exceptional products and services that help them grow. Throughout my career I’ve had the privilege of working with credit unions, CUSOs, Leagues, CUNA Mutual Group, and other system partners to create and deliver valuable solutions to the credit union marketplace. It’s an honor to be joining CSS and the CUNA team, and I look forward to focusing on collaboration at a national level while furthering the growth of credit unions.”

The CSS board of directors was presented a comprehensive business plan for CSS going forward at their September board meeting and passed several resolutions that will allow for staff to build the new model. 

The plan envisions maintaining the CSS corporate structure for housing the current endorsement model business relationships. Further, it calls for the creation of a wholly owned subsidiary limited liability company (LLC) where new more entrepreneurial ventures will be created. The CSS board voted to authorize the staff to form a new LLC with an operating agreement to direct the company’s operations. 

The goal of the new business ventures will be to protect and enhance the value of CSS for all of its shareholders. The intent of the new LLC will be to drive additional profit beyond the traditional endorsement model of CSS and allow for individual business ventures formed by the LLC, Leagues, system partners, and other businesses.