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GECU Receives Excellence Award for Innovative Solutions Optimizing Performance
Thursday, October 13, 2016 7:00 AM

Munoz and Vasquez
(L to R): Mari Munoz, Branch Sales & Service Manager, East Region and Daniel Vasquez, VP-Career & Talent Development

Credit Union National Association awards GECU with top award in Branch Design

GECU, El Paso’s largest locally-owned credit union was recently honored with an Excellence Award, which recognizes innovative solutions optimizing credit union performance.

The award was presented by the Credit Union National Association Operations, Sales, and Service Council, a national network comprised of more than 984 credit union operations, sales and service professionals across the United States. Awards are given in each of four categories, including branch design, contact center/e-support, miscellaneous, and sales and service management.

GECU won the Excellence Award in the category of Branch Design for Credit Unions Greater than $500 Million in Assets. GECU neighborhood branches are centered on members’ lifestyles featuring personal tellers, extended hours, and more convenience. The branches and GECU personal teller employees provide optimal member service in the community with support from strategic partners like NCR, world leader in consumer transaction technologies.

GECU President and CEO Crystal Long said, “Receiving the CUNA Excellence Award conveys our true dedication to our members and our community. We’re very excited to be recognized for our branch design that continues to differentiate us in the community and provide superior member service every day.”

"Through their ingenuity, dedication, and bold vision, these winners have each presented model of operations, sales, and service excellence that all of their contemporaries could benefit to emulate,” said Steve Stryker, chair of the Awards Committee for the CUNA OpSS Council and COO Scott Credit Union. “We thank each of them for their service to the movement.”

GECU was recognized at the CUNA OpSS Council’s 19th annual conference held Sept. 28-Oct. 1 in Las Vegas. For more information on the Excellence Awards or to view the entire list of winners, please visit CUNA Councils Events Calendar and Awards.

For more information about GECU, please visit

About GECU
GECU is locally-owned by 350,000 members. GECU has locations throughout El Paso, Socorro and Horizon City and offers online banking, Mobile Apps and over 32,000 free ATMs as part of its nationwide surcharge-free ATM Co-op network. GECU hosts free financial education seminars throughout the year to raise financial literacy in our community. GECU, with $2.4 billion in assets and 780+ employees, is federally insured by NCUA. Visit GECU’s website at for more information on membership eligibility, branch and ATM locations and online banking.

CUNA Operations Sales & Service Council
The CUNA Operations Sales & Service Council is a national, member-led community of credit union operations, sales and service professionals dedicated to cooperatively providing access to knowledge, expert resources and leadership development to its members. The CUNA Operations Sales & Service Council is one of six CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit

About CUNA Councils
CUNA Councils is a member-led organization dedicated to connecting passionate people, great ideas, original content and relevant resources to find solutions and inspire achievement through the power of peer collaboration. CUNA Councils serves six areas of credit unions including lending, marketing and business development, finance, human resources and training development, technology and operations, sales and service. For more information, visit