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Focus FCU Receives Diamond Award for Outstanding Marketing, Business Development Achievements
Tuesday, April 7, 2015 7:00 AM

Focus FCU Diamond Award

Focus Federal Credit Union was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association Marketing and Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in 29 categories ranging from advertising to community events and beyond.

Focus FCU won the microsite category for its entry titled Pocket the Savings. "Pocket the Savings was more than a microsite, it was a savings wake up call for Oklahomans paying obscene interest rates on their credit cards," said Paul Arambula, marketing and web communications and Diamond Award recipient. "In more than a few cases, we were able to save people over $10,000 in interest charges by transferring their credit card balances to a Focus FCU credit card. That's what it's all about."

"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter, chair of the CUNA Marketing and Business Development Council, and SVP of marketing and development at Credit Union of Southern California. "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned, and the CUNA Marketing and Business Development Council is proud to honor those who are deserving of this recognition."

Award winners were recognized at the council's 22nd annual conference held March 25-28 in Las Vegas, Nevada. For more information on the Diamond Awards or to view the entire list of winners, go to

For more information about Focus Federal Credit Union, please visit