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First Family FCU Earns First Place in Dora Maxwell and Louise Herring Award Programs
Wednesday, September 4, 2013 6:40 AM

The Cornerstone Credit Union League has awarded First Family FCU (Henryetta, Okla.) a first place award in the Louise Herring Philosophy in Action, less than $50 million in assets category, as well as a first place award in the Dora Maxwell Social Responsibility Community Service Award, $20-$50 million in assets category. The credit union’s entries have now advanced to CUNA for the national competition.

The credit union earned a Louise Herring award for its Copper’s Coin Club program, which rewards children ages 2-12 for saving their money.

“Cooper’s Coin Club was created to teach our youngest members to save for the items that they want and how to keep track of their transaction,” explains First Family FCU’s Staci Alsover.

Children that join the Coin Club receive a Paw Bank, an exclusive membership card, and a savings book. When a young member reaches a specific account balance, they receive a paw stamp in their book. When a paw level is reached, they receive a special prize.

“Our young members are encouraged to save to meet their goals, and the club also appeals to their parents, who hopefully will follow the child’s example and save for themselves,” continues Alsover.

The small credit union but thriving credit union hasn’t let its size keep it from getting involved in the community. The credit union established a “Yard of the Month” program it 2012, and the program runs from April to December every year. The program encourages homeowners to take pride in their homes and maintain their property.

“Members of the community want a nice place to live and the program focuses on the positive instead of the negative,” explains Alsover. “The purpose is to inspire improvement.”

Anyone can nominate a yard and be involved in the program. A committee was developed from First Family FCU employees and other local volunteers. The committee meets monthly during the program period to vote on nominations. The recipients of the “Yard of the Month” award receive a gift from a local monthly sponsor, a basket from First Family, and a sign to place in their yard for bragging rights. A picture of the recipient, the yard and the committee is printed in the local paper, posted on the local news web site, the chamber’s Facebook page and First Family FCU’s Facebook page.

“This program creates a sense of unity and fellowship within the local neighborhoods and businesses,” notes Alsover.