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‘Financially Fit Day’ Quickly Approaching, CUs Encouraged to Participate
Thursday, March 28, 2013 6:45 AM

The National Credit Union Foundation (NCUF) and the Texas Credit Union Foundation (TCUF) are encouraging Texas credit unions to hold a “Financially Fit Day” on April 3, 2013 to kick off National Financial Literacy Month. This fundraising day is part of a relatively new campaign, entitled “Credit Unions Support Financial Education: Leading the Way to Financial Freedom.”

In order to join in this initiative, credit unions can carry out either (or both) of the following activities to fundraise among staff and members:

  • hold a “Financially Fit Day” on Wednesday, April 3, 2013
  • fundraise throughout the month of April

Fundraising could be as simple as a jeans or casual day for staff, but additional ideas are included in a toolkit at financialeducation.coop, the campaign website. Also included on the website are other campaign resources such as optional pledge forms, sample newsletter articles, sign-up sheets, stickers, flyer, statement stuffer, wall pin-up templates, a YouTube video, web buttons, and more.

Donations made as part of the initiative will be split 50/50 between NCUF and TCUF.  The donations can be made at financialeducation.coop.

Credit unions are also encouraged to leverage this campaign as part of a broader appeal to staff and members around financial education.  This could include things such as raising awareness of educational offerings by the credit union, the optional campaign pledges, financial education tips, and more.

Last year, NCUF and TCUF developed this initiative to raise awareness of financial education and also raise funds for NCUF and state credit union foundations. It was successfully piloted in partnership with a few state credit union foundations and the State Credit Union Foundation Network encouraged broadening the campaign for 2013, inviting all credit unions and leagues to participate.