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Financial Education Should Start Sooner, not Later; Texell CU Making Impact with Dollar Squad Kids' Club
Thursday, August 28, 2014 7:00 AM

Texell CU

When it comes to teaching kids about money, sooner is better than later. Even before they learn how to add or subtract, kids become aware of the concept money by observing their parents; therefore, it’s important that they adopt good money habits early on. Texell CU in Temple, Texas is helping parents teach their children sound money management through its Dollar Squad Kids’ Club. 

“Our Dollar Squad Kids’ Club offers children a fun and engaging way to start learning an important life skill. The more kids understand about saving and managing money now, the better the payoff is later, for both children and their parents,” says Texell CU CEO Tony Hale.

According to Hale, the credit union has just introduced a new character and villain to its Dollar Squad Kids’ Club, Charger. This popular bad boy, Hale says, will entice his friends to get into trouble.

“He’s the king of peer pressure,” notes Hale. “Instant gratification is a mindset taught to kids by our consumerism culture; therefore, financial education at an early age is vital.”

“The Dollar Squad Kids’ Club and this new character,” Hale adds, “gives parents a platform to encourage good savings habits and proper money management for their children.”

About 2,200 members are currently taking advantage of the Dollar Squad Kids’ Club. For each $1 deposit, children earn one squad dollar that he or she can save and redeem for prizes at any Texell CU branch. Dollar Squad account holders also receive a quarterly newsletter, birthday greetings, can enter coloring contests and are invited to special events. In addition, Texell CU supports the Children’s Miracle Network with the coloring book “Dancing with the Squad,” a custom coloring book that the credit union gives away with a $3 donation to CMN.