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Filene: 85 Percent of Members Feel Safe at Their CU
Thursday, July 24, 2014 6:30 AM

Today's consumers confront a variety of banking options. Factors like personal trust, household income, and convenience all weigh, in different ways, on consumers' preferences between and among banks and credit unions. A new Filene Research Institute report analyzes consumer survey data to better understand these usage factors and allows productive comparisons between institutions. The data provide intriguing possibilities for credit unions.

According the “Consumer Experience: Financial Institution Preference and Usage Factors” report, among credit union respondents, 85 percent feel their assets are completely safe at their credit union, while only 68 percent of banking consumers feel the same about their institution. However, large banks tend to do better at driving customer interactions with their websites. 

To access this report, please click here.