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FAA CU and American Airlines FCU Earn Excellence Awards
Tuesday, March 18, 2014 7:00 AM

Excellence Award winners from the CUNA Marketing & Business Development Council were announced during the Council’s 21st annual conference last week, and FAA CU in Oklahoma City, Okla. and Fort Worth, Texas-based American Airlines FCU.

FAA CU won an award in the business development category for its Credit Score Analysis program, which is designed to help individuals save money by evaluating their credit report line-by-line to determine: 1) why the score is high or low, 2) how to raise their score, if needed, and 3) calculate current interest rates on all loans in order to find the member the best deal for their score today and what that savings will be once their score is improved. FAA also conducted seminars with this information condensed into 1-hour sessions as well as a website that allowed them to calculate possible savings on their own.

American Airlines FCU won in the miscellaneous category for its Branded Partner Debit Card Beta. The credit union launched a debit card branded for Virgin America, a client who directly competes with their sponsor company, American Airlines. This card is fully branded in the partner's image and absent of any elements that would tie it to American Airlines by the consumer. American Airlines FCU benefited greatly from the project, positively affecting membership penetration, increasing checking penetration, and significantly increasing debit card unit transactions and dollar volumes for existing account and new account holders. 

The awards recognize outstanding new marketing and business development approaches with potential for universal application across the industry. Without regard to asset size, a panel of judges selected winners based on strategy, process, application, and results.