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Exclusive Event: Battle for American Consumer Symposium Sept. 24
Friday, August 9, 2013 5:15 AM

The CUNA Mutual Group is hosting a special one-day symposium on the topic of how credit unions can achieve a true member centric approach.  This symposium, titled “Battle for the American Consumer: A Symposium on Member Centricity”, will be held at the Sheraton Tampa Riverwalk Hotel in Tampa, Florida on Sept. 24. 

This forum is being offered complimentary. The event offers a powerful lineup of speakers, including Don Peppers of the Peppers and Rogers Group.  Peppers is one of the leading experts worldwide on customer centric strategies and has co-authored some of the key books on the subject, including the groundbreaking  Managing Customer Relationships and his most recent title, Extreme Trust: Honesty as a Competitive Advantage.  The Times of London named Pepper as one of their “Top 50 Business Brains”, and Accenture has included him in the their list of the “Top 50 Business Intellectuals”. 

Michelle Eten, vice president of Digital Marketing at REI, will talk about how REI has built a hugely successful customer centric retail model while remaining true to its cooperative roots.  REI is the largest consumer retail cooperative in the world, with more than 40 million members.

The day will conclude with a workshop on how credit unions can take practical steps towards becoming truly member centric.

Space is very limited, so please RSVP today. Although the event is free, credit unions still need to register. Visit the Registration Site and click “Register” on the left hand side.  Then click on the “RSVP Online Now!” button to complete your registration. The Symposium is open to credit union CEOs, plus two additional employees (or three employees per credit union overall).  The RSVP deadline is Aug. 22. 

The meeting will begin with complimentary continental breakfast at 7:30 a.m. and the first session at 8:30 a.m.  The meeting will conclude no later than 4:00 p.m.