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Entries Now Being Accepted for Desjardins Award
Thursday, May 15, 2014 6:45 AM

CUNA's Center for Personal Finance created the Desjardins Youth and Adult Financial Education award to recognize outstanding leadership in financial literacy. The recognition program considers all activities supporting the personal finance education of members and nonmembers using proprietary materials and curricula, as well as other financial literacy leadership efforts. Individual credit unions and chapters may submit entries. You can learn more at

Eligible activities vary from adult efforts to youth efforts; however, here are some options to consider:

  • Group seminar or webinar
  • Regular personal finance segment in local media
  • Instruction of underserved group
  • Presentation series to SEG group
  • Instruction at personal finance events
  • Live group budgeting simulation
  • Peer-to-peer financial counseling
  • Special savers or borrowers club
  • Online personal finance curriculum

How can you distinguish your entry from others and increase your chances of winning? Here are six suggestions:

  1. Tell a compelling story. Keep the narrative—your description of your financial education efforts and why they're exemplary—separate from the supporting evidence.
  1. Make your entry relevant. Three mandatory measures are used for scoring. The more relevant information you provide, the higher your score. Clearly demonstrate how your program is used and its impact on participants.
  1. Describe in detail and substantiate your best program. Make it easy for the judges to recognize the educational content and understand how you delivered it.
  1. Present original, unique, creative, and innovative materials. Even if your materials were commercially prepared, show how you adapted them to the needs of your audience and how you engaged your audience more deeply.
  1. Provide concrete, relevant documentation of program effectiveness, including your goals and how people benefitted. Judges love seeing success stories.
  1. Organize your entry so it's easy to read, follow, and navigate through. Include exhibits that support your case, but keep your entry to a manageable size—bigger is not better.

Entries for this award are due by Monday, July 28, 2014. If you have any questions, please contact Linda Webb-Mañon at 469-385-6486 or 800-442-5762, ext. 6486. Or email