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El Paso Chapter Calls CU:ROAR a Critical Initiative
Wednesday, September 9, 2015 7:00 AM

To support Cornerstone Credit Union League initiatives and to enhance their understanding of advocacy efforts, the El Paso Chapter of credit unions developed a strong CU:ROAR team. Since its inception in early 2014, the team has recruited representatives from each credit union in the chapter—so far, that's nine participants.

Jacque Valdez is the AVP of GECU Branch Operations and she heads up the chapter's CU: ROAR team. "We felt strongly about this campaign and believe in its ability to enhance communication and understanding of the criticality of PAC support," she says. "Our CEOs also expect our chapter to facilitate PAC support and awareness. This is a critical initiative for the strength of our credit union movement."

At every chapter event dinner, the CU: ROAR team gives a small presentation and follow-up discussion to enhance advocacy awareness and encourage PAC support.

"We will assist in mobilizing and communicating calls to action at our respective credit unions," Valdez says, "and we attend legislative events when it's appropriate."

Valdez thinks other chapters would benefit by having their own chapter CU:ROAR team. "This initiative assists tremendously with enhancing PAC, political awareness, and grassroots communication throughout all levels of our credit unions," she says. "As a result of our efforts, we have seen improved understanding, participation, and support. CU:ROAR is definitely a positive influence on all aspects of the credit union movement."

"It's so great to see El Paso Chapter credit unions collaborating on advocacy," says Cornerstone Political and Grassroots Director April Krause. "Cornerstone advocacy wouldn't be nearly as successful if these credit unions didn't make a commitment to be politically savvy and engaged for the benefit of the credit union movement. We look forward to seeing all the great work they will do in the future, as well."

Cornerstone is here to help with all your grassroots advocacy endeavors. To learn more about advocacy and how to set up your own CU:ROAR team, please contact April Krause at or Gretchen Ziegler at