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Differentiate Your Credit Union in a Crowded Lending Space
Wednesday, July 20, 2016 6:25 AM

Learn the Top Competitive Advantages from Don Arkell at 2016 Leadership Conference

2016 Leadership Conference & ExpoLending expert Don Arkell, from CU Lending Advice, will address credit unions at Cornerstone's 2016 Leadership Conference in San Antonio. In his two breakout sessions, "The Lending Model that Maximizes ROA" and "How to Differentiate Your CU in a Crowded Lending Space," Arkell will show you how the top performing credit unions are maximizing remote delivery to increase sales and will reveal their greatest competitive advantage.

2016 Leadership Conference
Sept. 7-10, 2016
San Antonio Marriott Rivercenter
101 Bowie Street
San Antonio, Texas 78205
More information and registration.

Don ArkellThe vast majority of credit unions were not born digital, Arkell says. With one foot in the past and one in the future, many credit unions struggle with attracting and growing direct loans. Arkell's sessions will challenge management about how they currently deliver lending and how they need to deliver in the future, including:

  • How to organize your loan department for maximum success
  • Lower your Expense Ratio while increasing your Loan Volume
  • How to motivate employees to achieve better results
  • Which loan delivery channel you should be using exclusively
  • Credit union success stories using these strategies
  • Learn how to maximize efficiency and consistency

Arkell started his career in the credit union industry as a frontline lender at Clark County Credit Union, in Las Vegas, Nevada, and worked through the ranks of sales and lending. He eventually founded a CUSO owned by CCCU, Members Auto Brokerage Service, Inc. He later joined Red Rocks Credit Union in Highlands Ranch, Colorado, in 2007 to establish a vibrant sales culture and transform the credit union from full retail delivery to 100 percent of consumer loans and member service through remote delivery channels. As a result of the economic downturn, Arkell revamped the entire real estate lending program and implemented a successful consultative lending strategy, turning around a failing area and growing it into the most profitable area of the credit union.

Book Your Room Online
For reservations, call: 877-622-3056
Room Rate on or before Aug. 5
$209 nightly (single/double)
Group Code: Cornerstone League Conference

Grant Assistance is Available
Cornerstone Credit Union Foundation is accepting grant applications for League training events based on financial need. Please visit the Foundation’s website to view all grant applications, guidelines, and deadlines. Contact Emily Moreno, Foundation grants manager, at 469-385-6483 for more information.

Contact Tamra Fairbrother, Training and Events, at 800-442-5762, Ext. 6632, or via email at