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Diamond Lakes FCU Turns Up the CUs Care Campaign Heat
Wednesday, August 5, 2015 7:00 AM

Credit Unions Care

Halfway through their two-month Credit Unions Care fundraising campaign, Diamond Lakes Federal Credit Union in Hot Springs, Arkansas, is already ahead of the game. The credit union's Community Service Committee met in June to plan fundraising activities, which was to run for two months, from July 1–Aug. 31, with the goal of raising $2,000 for Credit Unions Care and the Arkansas Children's Hospital. By Aug. 1, they had already surpassed the halfway mark with $1,058.

Using Cornerstone's Credit Unions Care campaign ideas and marketing support materials, the committee came up with two months of events designed to get the rest of the staff and their members involved, and they developed a CUs Care calendar. Every Wednesday, staff can pay $5 to wear the red CU Cares T-shirt with jeans and tennis shoes. 

The credit union is selling Children's Miracle Network (CMN) dogs and collecting coin donations in change jars strategically placed around the office—your change can change a child’s life. The campaign is highly visible, with CMN dogs taped all over the office walls and windows, and members are happy to do their part for Arkansas Children’s Hospital. 

Diamond Lakes has also had an ugly tie contest, worst hair day, and mismatched outfit day in July and plan another of each event in August. They kicked off the month of August with a bake sale in all branches; and the branch with the office supply inventory is cleaning out closets to have an office supply garage sale. 

Diamond Lakes President and CEO Tammy Passafiume said, “Diamond Lakes has always had a heart for community service and Arkansas Children’s Hospital. In our state, most everyone knows someone who has had a life touched by Arkansas Children’s Hospital. The hospital has the only burn center in our state, so many adults are treated there, too.”    

Email blasts to the staff have kept everyone excited and on track to meet Diamond Lakes' $2,000 goal for the campaign, and they are posting photos on their Facebook page

Find out more about Diamond Lakes Federal Credit Union.